Nowadays, cross-border e-commerce merchants will choose some fast-growing platforms, and tiktok is a good choice because it is developing very rapidly. Some old cross-border e-commerce platforms have already felt the crisis, so tiktok Is it easy to do cross-border e-commerce? So, let’s find out how it is to sell goods on TikTok!
1. Determine what you are selling.
After product selection, pay attention to the decoration of the store and promote your products.
2. How to select products?
1. Set selection criteria and analyze from the three dimensions of product function, product competitiveness, and product price.
2. What functions does this product have, what needs can it meet, and what problems can it help consumers solve.
3. Analyze the low competition intensity of the product, how many similar sellers there are on the platform, and analyze the product price fluctuation range.
3. How is tiktok selling goods?
(1) Situation analysis.
1. First of all, when the mainstream cross-border platforms began to decline, tiktok was just rising.
2. Since TikTok has just emerged, it is still in the blue ocean period. Various internal business forms are not perfect, which is suitable for small and medium-sized sellers to enter the market. If you enter the market early, you can seize the favorable terrain.
(2) Traffic analysis.
Friends who have played certain domestic music should know that it is increasingly difficult to obtain traffic for certain domestic music. In this case, in comparison, the overseas version of tiktok still has great potential. The traffic it brings is unmatched by other e-commerce platforms. When the number of followers reaches a certain number, the goods can be cashed in. Compared with Amazon, tiktok will definitely realize faster, and the target group will be more precise, allowing more accurate Understand customer needs and preferences.
(3) The same operation idea.
Tiktok is the international version of a certain sound. The underlying logic is the same, but it targets different groups, and there are differences at home and abroad. The content on the TikTok platform is very scarce, let alone high-quality original videos. Often extremely simple imitation videos/pseudo-original videos have millions of views and can easily become popular.
(4) Competition is small.
Compared with other e-commerce platforms, the market competition pressure is less, especially after signing a contract with Shopify some time ago. Shopify cooperates with TikTok. Merchants only need a TikTok account to display shopping ads in push videos. In addition, these shoppable TikTok videos will also be linked to the Shopify store, making payment convenient and fast. There are only two ways for brands to gather traffic. The main ways to bring goods on TikTok e-commerce are short videos and live broadcasts. Whether it is a traditional factory, a foreign trade company, or a cross-border e-commerce seller, you can use tiktok!
The above introduction is to share knowledge about how to sell goods on tiktok, and do cross-border e-commerce on the tiktok platform It’s relatively easy. Tiktok has made its fortune selling goods through short videos. It has a large base of users and cross-border e-commerce has innate and unique conditions. It can attract traffic through short videos first, and then open a store to sell things. Tiktok is a A platform that is still evolving and more sales opportunities will soon be available.