Opening a store on the Wish platform is a mainstream choice for many cross-border e-commerce companies. Because the Wish platform is relatively popular in the US market and has a large number of users, there is no need to worry about the broad market prospects. However, the competition on this platform is also fierce, and the Wish platform is good at it. A mobile platform with push technology, plus some discounts and limited-time discounts, is used to encourage buyers to make purchasing decisions. Products on the wish platform are very popular in the American market. So, let’s learn about what individual wish sellers are suitable to sell. !
1. Platform advantages.
1. The push algorithm is the biggest advantage of wish, which can accurately locate customers.
2. Low threshold and simple operation.
3. Wish is mainly on the mobile terminal, and now 90% of orders come from the mobile terminal.
2. Disadvantages of the platform.
1. The product review time is too long: the response time is as long as two months.
2. High commission.
3. The logistics method is immature: only independent distribution, no official logistics.
4. High requirements for product quality.
3. What is suitable for wish individual sellers to sell?
1. Trending products.
Because Wish is for Europe and the United States, it prefers fashionable products and chooses them based on the source of goods. Of course, you can also look at what products are better on other platforms.
2. A product that is easy to operate.
Because if the operation is complicated, it will increase the workload of the store’s customer service; and if the operation is improper, it will cause more after-sales service and make the entire work more complicated, so it is recommended to choose something simple. product.
3. Branded products.
Because Wish pays more attention to products and makes branded products, there is no need to worry about being hijacked and price wars can be avoided.
4. What is the current strategy of the platform?
For sellers, although the quantity is large, the inventory of each model will definitely be insufficient, making it difficult to meet logistics requirements when placing orders, which becomes very important. But it is no longer what it used to be, and the specification is now being updated. Therefore, casual listing is no longer appropriate. Now, in terms of play style, factors that can be considered when selecting products include: category advantage, season and other factors. In theory, every point is important and worthy of attention, but In fact, this operation is still difficult, so the current competition is to pay attention to those points when selecting products. The more comprehensive the thinking, the better and higher the quality of the product selection.
The above introduction is related to what Wish individual sellers are suitable to sell. Currently, the Wish platform can still be built. As long as you have good e-commerce experience and an accurate judgment of the market, you can still start to build it slowly. Wish platform, but now cross-border e-commerce has become relatively mature. This is an industry that has grown up. Being able to do this still requires a bit of luck.