With the rapid development of e-commerce, gift cards are favored by more and more consumers as a practical gift. Different from traditional gift cards, more and more gift cards now exist in electronic form, making it convenient for consumers to use them anytime and anywhere. On e-commerce platforms, selling gift cards has also become an important business. This article will focus on how to sell gift cards on Shopify POS.
1. What is a gift card?
A gift card is a voucher for purchasing goods or services that can usually be used within a certain period of time. Unlike cash, gift cards have a denomination and can only be used to purchase goods or services from designated merchants. Currently, there are many types of gift cards, such as physical gift cards, electronic gift cards, mobile gift cards, etc.
2. Why sell gift cards on Shopify POS?
Shopify POS is a popular retail sales solution that helps merchants manage inventory, process orders, track sales and customer information, and more. Selling gift cards on Shopify POS can bring the following benefits:
1. Increase sales: Selling gift cards allows consumers to purchase goods or services in advance, thereby increasing sales.
2. Increase customer loyalty: Consumers who receive gift cards tend to feel special, which also helps increase customer loyalty.
3. Simplify the sales process: Selling gift cards on Shopify POS can complete the sales process quickly and easily, reducing tedious manual operations.
3. How to sell gift cards on Shopify POS?
1. Create gift card products.
In the Shopify backend management system, you can create gift card products through “Add Product”. When adding a product, you need to select “Gift Card” as the product type and fill in the gift card’s denomination, validity period and other information.
2. Add gift cards to POS sales channels.
In the Shopify POS app, gift cards can be added to your sales funnel using the Add Product feature. This allows consumers to purchase gift cards in stores using POS devices.
3. Pay and activate the gift card.
When consumers purchase gift cards, they need to enter payment information to complete the payment. Once the payment is successful, the gift card will be automatically activated and can be used on Shopify POS.
4. Use gift cards.
When consumers use gift cards, they can enter the gift card number on the POS device or scan the gift card QR code to complete the transaction. If the gift card value is greater than the price of the goods or services, the remaining amount will remain on the gift card for future use. If the gift card value is less than the price of the goods or services, the consumer pays the difference.
4. Manage gift card sales.
Gift card sales can be easily managed in the Shopify backend management system. Merchants can check the balance and usage of gift cards at any time for inventory management and financial management.
5. Things to note.
When selling gift cards, merchants need to pay attention to the following issues:
1. Gift card validity period: Merchants need to set the validity period of the gift card and remind consumers before the gift card expires. or use. If the gift card is not used after it expires, the merchant needs to compensate the consumer.
2. Gift card denomination: Merchants need to set the gift card denomination based on their own sales and profits. A denomination that is too high will increase inventory pressure on merchants, while a denomination that is too low may affect sales.
3. Restrictions on the use of gift cards: Merchants need to clarify the restrictions on the use of gift cards, such as whether they can be used in conjunction with other promotions, etc. This avoids disputes and misunderstandings.
6. Conclusion.
Selling gift cards on Shopify POS is a quick, convenient way to sell products that offers merchants many benefits. Merchants can easily sell gift cards by creating a gift card product in their Shopify admin and adding a sales channel in their POS application. At the same time, merchants also need to pay attention to issues such as the validity period, denomination and usage restrictions of gift cards to ensure smooth sales.