There are a variety of marketing and promotion methods for cross-border e-commerce products to choose from. Choose different marketing methods at the stage when you are not familiar with them to make the marketing effect meet actual needs. Then, let’s learn about the marketing and promotion methods for cross-border e-commerce products. What are some?
1. Social media marketing.
This is one of the most popular marketing methods at present. The emergence of the epidemic has driven the rapid development of social media in recent years, especially short video platforms such as Douyin. The huge traffic has attracted countless brands and companies to settle in. Social media marketing mainly includes brand account operation and advertising. Brand account operation needs to do daily content output, accumulate value delivery and product promotion videos, enrich and accumulate account content, accumulate fans during the content output process, and increase brand exposure. It is best to apply for a blue V number, put a store link on the homepage, it is best to apply for a small yellow car, and then arrange a live broadcast to bring goods as soon as possible.
2. Internet celebrity marketing.
Influencer marketing is essentially a type of social media marketing. In an era where traffic is king, using the influence of Internet celebrities to achieve conversion is one of the current mainstream marketing methods.
Since 2020, global epidemics have occurred frequently, and people have spent more and more time on social platforms, which has also accelerated the development of influencer marketing.
Influencer marketing has several advantages: high exposure, high returns, high retention, and high interaction. Compared with the users attracted by traditional purchases, the traffic quality of influencer channels is higher, and the retention and conversion are correspondingly higher. At present, cooperation with overseas Internet celebrities generally includes various cooperation modes such as self-purchase price, sharing mode, free evaluation or unboxing, and annual cooperation. Advertisers can determine the appropriate cooperation mode according to their stage and characteristics.
3. Participate in paid advertising.
Participating in paid advertising is another effective way to attract potential affiliates, and as long as the commissions are competitive with ads targeting people within your ideal demographic and matching your audience, highlighting affiliate commissions in these ads will Especially effective.
4. Product evaluation.
Nowadays, one of the best ways to promote a product, especially a new product, is to let users advertise. If people see a lot of positive reviews for the product, they’ll be more likely to log in to try out the new product. Giving the product away for free to others, and then leaving a positive review with product pictures and videos can improve rankings and product exposure.
5. The popularity of Douyin short videos is self-evident. TikTok currently ranks first in downloads in the world.
The types of ads commonly placed on TikTok include.
In-Feed (Information Stream Ads): Ad display format will be displayed in Douyin video push.
Brand Takeover: Open TikTok’s first full-screen ad, exposed for 3-5 seconds.
TopView: The first video after the user opens Douyin, 100% of the SOV is on the screen.
The above introduction is related to the marketing and promotion methods of cross-border e-commerce products. After determining the marketing and promotion methods, it is also necessary to analyze how to attract traffic to the store. This needs to be based on the user’s age, hobbies, consumption level, Analyze the store’s audience group from the perspective of residential area and other aspects, and after determining the portrait of the consumer group, find this group in the pre-selected promotion channels, and also conduct targeted marketing.