Good products are the foundation, and marketing is the means. Only good products, without good marketing, equals 0. Good marketing without good products will not last long. Good products + good marketing are the long-term solution, but Cross-border e-commerce also has pain points, so let’s learn about the six major marketing pain points of cross-border e-commerce!
1. Traffic costs are high and ROI is difficult to guarantee.
The cost of traffic is already very high, which puts it beyond the reach of many novices. The most important thing in cross-border e-commerce overseas marketing optimization is optimization. He must understand the cultural customs of the target market and study the preferences of the target group. The analysis of advertising data and the control of hot spots directly affect the improvement of ROI. This places high demands on the optimizer and is a long-term, uninterrupted process.
2. There are too many traffic platforms and dedicated personnel must be allocated.
Drainage has always been the biggest pain point for e-commerce. How to drain traffic and where to drain traffic is a real problem. However, the overseas marketing of cross-border e-commerce has higher requirements for traffic drainage, and often requires the help of multiple traffic giants to advance together. However, a single platform requires dedicated personnel to deliver, such as social traffic, shopping guide website traffic, etc.
3. The copywriting is not innovative and the click-through rate is low.
Friends who are engaged in cross-border e-commerce must understand that copywriting, pictures, videos, and text are all aimed at foreigners, and the requirements for materials are very strict. On the premise that the copyright is legal and meets the material standards of the advertising platform, it is necessary to attract users’ attention as much as possible. However, the reality is that with the increase in products, it is increasingly difficult to innovate materials, and the click-through rate is difficult to guarantee. Content is advertising, and content is Copywriting, if the copywriting is not well written, there will be no clicks!
4. If you do not understand the policies of the advertising platform, the risk of being banned is high.
There are many platforms that attract traffic, but each platform will have platform policies. For example, traffic giants such as Facebook, Twitter, and Google have very strict standards for advertising, and cross-border e-commerce platforms. Advanced advertising systems also have high requirements for the ads they place. For advertisements that do not meet the standards, the advertisements will be stopped or the account will be blocked. Therefore, if you do not understand and are not familiar with these policies, the risk of your account being blocked is still very high.
5. Delivery time and frequency are uncertain.
There is a peak period for Internet access every day, such as evening time or rest time, and because cross-border e-commerce is aimed at foreigners, there is a time difference, so you have to consider the factor of Internet access when placing ads. The online time of different user groups in different industries is also different, which requires optimizers to have a very clear understanding and grasp.
6. Other uncontrollable things.
The above introduces the six major marketing pain points of cross-border e-commerce. After understanding what pain points exist, you should find corresponding countermeasures and methods, such as how to write more attractive copywriting to make people People are more likely to click and so on. The pain points of cross-border e-commerce are the same as traditional e-commerce, and they all follow certain business laws. Cross-border e-commerce belongs to the Internet industry, and its short, flat and fast characteristics make the following problems more acute and prominent. There are many pain points in doing cross-border e-commerce, so everyone should pay attention when doing cross-border e-commerce. These precautions must be understood clearly so that targeted solutions can be developed and cross-border e-commerce can be better managed.