In e-commerce, the SKU of the product is very important, and it is also one of the criteria for whether a platform has complete categories. In the introduction of some platforms, you must have seen how many millions of products or listings there are on the platform, so as a store operator It is very important to do well in off-site marketing on many platforms, because the store has one or more click-through rates. At this time, it is very important to link other new products or unpopular products to do cross-border e-commerce related marketing! This is also a technical point that drives the hot-selling group. So, let’s learn how cross-border e-commerce companies can do related marketing!
1. Similar recommendations.
This is easy to understand, just like consumers who buy mobile phones. If he wants to buy a smartphone that costs less than 1,000 yuan, he can access the Internet and Weibo. Then when marketing related products, he must be able to add similar smartphones that cost less than 1,000 yuan, such as red Mi note, Dashen mobile phone, Lanmei note, etc. For example, when Redmi products are popular, users coming in from here will see products such as Dashen mobile phones, which improves users’ choices and greatly improves the conversion rate!
2. Matching recommendations.
Collocation, what product is the best match for what product? As a friend who makes clothes, you must know it very well. When users buy tops, they sometimes ask what matching pants are available. So at this time, if the product details page displays a top in affiliate marketing and matches it with related pants in affiliate marketing, will it significantly increase the transaction volume?
3. Emotional mix and match.
In this regard, the most classic one is clothing. Selling parent-child clothing is the best example. Connecting children’s clothing with everyone and making full use of traffic is also a kind of graft marketing that detonates groups.
4. Hot sales and new product recommendations.
This is commonly used by everyone, and it is usually written like this: best-selling ranking, best-selling recommendation, HOT rush sale, store treasure, limited time flash sale, group purchase, new product release, etc. This allows users to enter the product page from search and have a general understanding of the store’s best-selling items or new products, stimulate interest, and increase users’ stay time!
The above introduction is how to do a good job in cross-border e-commerce. Introduction to related knowledge of affiliate marketing. Associated purchasing is the focus of most sellers who use affiliate sales. Sellers can assign links to related products to more directly meet the needs of buyers. At the same time, sellers try to give some discounts when making relevant purchases, which can give buyers a higher sense of gain. As for recommended products, sellers can compare multiple products. In this way, by promoting the advantages of the product, buyers can build their intention to purchase the product.