Advertising is the main way of brand promotion. Through advertising, the brand’s popularity can be raised to a new level, but the advertising fee is really high. So, let’s learn how to check the cost of Amazon’s advertising expenditure!
1. What is the normal cost of Amazon advertising?
New products are generally between 25-50%, mid-term 10-25%, and late 10%. It is reasonable to spend less than 5% of total sales on advertising.
2. How to check the cost of Amazon advertising expenses?
Click [View Payment Summary] to view [Advertising Bill History] Click [View] to see each advertisement in detail Group click volume, average cost per click and total spend.
3. Where do Amazon advertisers spend their budget?
1. Amazon advertisers spend the most on sponsored product ads, which can reach Amazon customers who are searching for similar products. These ads are targeted based on keywords and product features, so they’re a great way to reach people who are already interested in the product they’re selling
2. In second place are product display ads, which allow on Amazon.com
Products are displayed on relevant pages, they are also highly targeted and have a lower cost per click than Sponsored Products ads.
3. Amazon text ads are another option for getting your products in front of shoppers. These text-only ads can promote new products or highlight special promotions, such as discounts or free shipping offers.
On average, Sponsored Brand Ads account for 20% of advertiser spend, while Sponsored Product Ads account for 70% of spend, and Sponsored Display Ads account for the remaining 10%, so when considering advertising on Amazon When it comes to the cost of advertising, the report found that most advertisers spend more than $100 per year on Amazon ads.
million, the report also found that advertisers with annual ad spend of more than $10 million spent a higher proportion of their budgets on sponsored brand ads (27%) and a lower proportion (59%)
Used for sponsored product advertising. To sum up, Amazon’s advertising costs are generally between 25-50%, 10-25% in the mid-term, and less than 10% in the later period.
The above introduction is related to knowledge sharing on how to check the cost of Amazon advertising expenditures. In fact, budget is one of the very important factors that affects Amazon (almost all types of) advertising, but many sellers When adjusting advertising, there is no precise direction for the increase or decrease of this budget. Different products have different advertising budgets, and there are no specific standards.