How to promote a cross-border independent station to let more people know about it? It can only be operated by traffic, otherwise cross-border business is still difficult to do. Today we will introduce three methods: Internet celebrity promotion, content operation and EDM email. So, let’s learn about the marketing methods for cross-border e-commerce independent stations!
1. Cooperation with Internet celebrities for promotion.
It is now very popular to check in with Internet celebrities and recommend stars to grow. Of course, this also applies to cross-border e-commerce. After all, there is no country where people do not chase stars. In the early days, the business of cross-border merchants has just started. You definitely can’t afford some big websites, so you can cooperate with some small internet celebrities in the early stage. In fact, it’s not that big internet celebrities have a market, small internet celebrities also have potential. First of all, big internet celebrities spend a lot of money, and most brands don’t have this kind of experience at the beginning. Cooperation and marketing expenses Secondly, the scope of influence of big influencers may be very wide, but the depth may not be very high. The ability of big influencers to bring goods may not be as high as imagined, and the relative return on investment may not be very cost-effective. On the contrary, the cost of small Internet celebrities is relatively low, and they are characterized by a high interaction rate with fans and a relatively high ability to bring goods. Early publicity and cooperation with small Internet celebrities are also one way.
2. Content marketing.
The so-called content marketing is of course that content is king. It is necessary to be able to purchase and create good content. The purpose of content marketing is to do a good job in SEO. Good content can allow sellers to get free natural traffic from Google. Sometimes You can even choose a content page to become a landing page for ads. After all, compared to hard ads, broad ads, and soft ads, it has proven its value.
The content must directly touch the basic needs of the audience. If it is not touched, the audience will not be interested in such articles, and through such content, the right audience can be brought in at a very low cost. Come in, then spend some money, target the right audience that has come in, and then carry out clear operations and promotion to convince customers.
3. EDM email marketing.
In fact, email marketing is still very important in foreign markets. Generally, there is still an open letter rate of 20-30%. This open letter rate is actually pretty good. In most e-commerce brand marketing, the marketing revenue brought by emails is about 20-30%, which is actually very high.
How cross-border sellers should do EDM email marketing: communicate once a week and send some brand information according to the season; automated event email marketing means setting the rules in advance and automatically pushing them, which is easier and more efficient. Not all contacts are Through email, there is still a difference. For example, setting up independent email events includes registration, reminder, reminder, review request, logistics tracking, etc. Generally speaking, as long as these events can be done well, the overall revenue can be increased more effectively.
The above introduction is related to the promotion and marketing methods of cross-border e-commerce independent stations. Content marketing of cross-border e-commerce independent stations is a high-quality, high-conversion long-term investment channel. Content marketing can drive products or brands deep into the hearts of consumers and continue to bring traffic and exposure to independent websites. As a cross-border e-commerce independent station, if you want to have better product sales data, you must know more about marketing and promotion information in order to be more knowledgeable. An independent station with good operations.