Amazon store transactions have entered a relatively active period since the beginning of last year. According to incomplete statistics, there are more than 90 brand accelerator companies on the market focused on acquiring Amazon stores, and nearly 10 of them have set up offices or recruited agents in China.
In the near future, many sellers may receive emails or other communication requests from some buyers or even agents, and some sellers may hear that a seller around them has made a lot of money by selling a store. . On the other hand, there are also seller friends who have completed the sales of their stores. After learning about the current market, they lamented that the sales were cheap!
So which stores are more likely to be favored by buyers?
Generally speaking, stores that meet the following conditions are more likely to be favored by accelerator companies:
Business channels: Amazon as the main one, supplemented by other third-party channels and independent station channels;
Market area: mainly European and American markets;
Brand category: non-electronic and non-fashion categories focusing on market segments;
Product evaluation: many At 4 stars, there are a lot of good reviews for quality;
Income scale: The main concentration range is 1m-15m, and income in the range of 100k-25m (after deducting VAT or sales tax);
< p>Revenue growth: stable growth, with a growth rate of more than 15%;
Gross profit margin: more than 20%.
Gross profit = revenue (after deducting VAT or sales tax) – product cost – first transportation cost – platform cost – tail distribution cost – warehousing cost.
An Irish company focused on acquiring and developing European e-commerce brands conducted a sample survey of 38 brand accelerator companies. According to the survey, 25% of brand accelerator companies said they expect to close 40-49 deals this year.
20% of people expect to conclude 20-29 transactions this year, and only 10% expect to conclude less than 5 transactions. And according to an authority at the acquisition-and-development agency, Amazon may sell 1,000 FBA brands next year.
The above are the issues related to Amazon stores that are more popular with buyers and shared with sellers. I hope it will be helpful to sellers. Lianlian Cross-Border Payment uses professional and considerate services to allow users to conduct cross-border business with peace of mind and confidence, helping more users to bring excellent products and services to the global market in a more efficient manner for better operations.