As we all know, Wish’s platform selling price and seller’s selling price are both a matter of course. For cross-border e-commerce wish sellers, if the price is too high, it will affect sales; if the price is too low, it will easily consume profits. Therefore, it is not easy to balance the wish platform selling price and the seller’s selling price psychology at the same time. This article will provide a few small TIPS for reference.
First, carry out overall pricing based on good cost management. Sellers should always price wisely around costs. If the purchase cost of a certain product has reached US$100, then other uncontrollable costs may be incurred in the process of operating the product, such as transportation and packaging costs, advertising costs, and the platform may be in the middle These fees must be taken into consideration when extracting transaction commissions.
If the cost price has reached 10 US dollars, then the profit that many wish sellers want to get is 10 US dollars, so the price must reach at least 20 US dollars to make money back and achieve what the sellers want to achieve. Profit target.
Second, if the cost analysis is done, you have to consider competitors. It is true that every wish seller has to consider issues such as cost, profit margin, etc., but if you want to make your products really stand out, how can you not consider the pricing strategies and marketing strategies of your competitors? When balancing wish selling prices and seller selling strategies, you must look at what other sellers do? Finally choose a suitable price.
Third, wish sellers have to consider product positioning strategies. Just like if a certain product is positioned to attract traffic, the price and profit margin should be compressed. Only in this way can we widen the gap with other sellers and create a product’s traffic advantage.
In short. What is the reasonable price of wish and seller? Wish sellers must grasp it from three aspects. The first aspect is to manage costs; the second aspect is to consider the pricing strategy of competitors; the third aspect is to think from the positioning strategy of the product, and use the selling price as The product creates certain advantages.