Recently, foreign media analyzed relevant data on 35,483,569 items purchased by consumers on various e-commerce platforms from September 5, 2020 to October 5, 2020, and found that compared with 4,477,0424 items in September 2020 The sales volume of goods dropped by 20.74% during this period.
In addition, according to the big data analysis results of various Korean e-commerce platforms, between September 5 and October 5, Coupang ranked first among Korean e-commerce platforms, followed by 11th Street. we make price ranks third.
The platform participating in the survey is an e-commerce platform open to merchants and consumers. Because both individuals and small sellers can conduct transactions on these platforms, they can save part of the middle price. Therefore, consumers can buy relatively cheap goods on these platforms. The survey ranking is based on consumers’ evaluation of the platform and brand’s participation value, communication value, social value, market value, financial value, etc.
In addition, the participation index, media index, communication index, community index, and social contribution index are all included in the evaluation scope. In the summation of various indicators, the rankings are coupang, 11th street we make price.
In first place, Coupang’s brand participation index is 3,364,805, media index is 2,790,962, communication index is 5,508,358, community index is 7,462,562, social contribution index is 786,732, and the number of goods sold on the platform is 19,913,419 pieces. (The platform’s sales last month were 24.258538 yuan, a year-on-year decrease of 17.91%.)
The second place is 11th Street; 11th Street’s brand participation index is 937,063 thousand, and its media index is 1,316,574 , the communication index is 798,627, the community index is 427,778, and the social contribution index is 503,395. (A decrease of 15.09% from 4,691,337 pieces last month.)
Ranking third is We Make Price, with a brand participation index of 722,965, a media index of 730,296, and a communication index of 639,825. The community index was 211,536, the social contribution index was 244,520, and the product sales on its platform were 2,549,142 pieces (a decrease of 21.32% from 3,239,896 pieces last month).