After you open your own store on Amazon, if you want to get more exposure for your store and products, in addition to decorating the store and uploading products, you also need to learn to use advertising for promotion. , and manual advertising is one of the more common ones. In this regard, let’s take a look at how to manage and set up manual advertising on Amazon.
In the first step, you need to enter the Amazon management backend, find advertising in the upper navigation bar, and then click Advertising Activity Management in the drop-down box, so that you can enter the creation page of Amazon manual advertising management.
The second step is to select the type of advertising activity, which mainly includes product promotion and brand promotion, and then add the products you want to promote. General product promotion allows consumers to view our products directly by searching for keywords, while brand promotion displays a series of brand products on the search page.
The third step is to choose a bidding method that suits you according to the platform’s message reminder. Generally, in the early stage of product advertising, you will choose the option of “dynamic bidding-lower only”, and then set it up. Default bidding can better reduce the risk of placement.
The fourth step is to choose the type of delivery. There are generally two types, namely keyword delivery and product delivery. You can choose according to your actual situation.
The fifth step, after all settings are completed, finally click Start Advertising Campaign, and manual advertising can be turned on. After advertising is turned on, everyone also needs to regularly track the effectiveness of advertising, so that strategies can be adjusted in real time.
All in all, the management settings of Amazon manual ads are relatively simple. You can just follow the relevant prompts. During the delivery process, if you find that the effect is not satisfactory or you want to change the promotion, For products or keywords, you can also manually pause the ad and then create a new ad again. After all, the reason why you choose to place ads is to make your store better.