According to relevant statistics, more than 1 billion users log in to ins every month, and 70% of them use this social platform to find new products and services. Ins is becoming one of the most popular shopping methods. In view of the huge traffic pool of ins, many cross-border e-commerce companies have also targeted ins as a blue ocean of traffic and plan to use this platform to make money.
However, for many novice cross-border e-commerce companies, how to market on ins? Without further ado, here are some useful tips:
Synchronize other social media accounts
Connect other social media accounts to your ins in a timely manner so that every time you share anything on ins Updates will be synchronized and automatically updated to other media accounts, forming a mutual drainage effect.
Pay attention to the posting time
When posting on Instagram, you must pay attention to the posting time. Choosing the time at will may affect the display volume of your posts.
Actively interact with users
When someone comments on your post, be sure to actively reply to the other person’s comment. Don’t always appear indifferent and arrogant, because everyone is more You like people who are popular and approachable. Furthermore, the more you interact with others, the more engagement and popularity your posts will get.
Create an exclusive brand personality
Often a person with distinctive characteristics is easier to remember, and the same is true for brands. Your homepage pictures, reply tone, and titles are all The brand image you present to your customers. If a brand wants to be remembered by consumers, it must have its own brand personality.
Make clever use of UGC (user-generated content)
Users often trust the words of customers more than the brand itself. Therefore, when your consumer posts a shopping post about your product and @you, you should forward the post to your homepage, thereby increasing the trust of potential consumers, and trust is money.
Cooperate with KOL
If you have the conditions, you can choose to cooperate with KOL and use his celebrity effect to help your products gain more visibility. What needs to be noted here is , when a KOL uses your product and posts to help you promote it, you must promptly comment on his post mentioning your product and forward it to your homepage to attract traffic for yourself.
Use the “#” tag more
Using the “#” tag strategically will make your posts more discoverable because many users will pass A certain tag found your page.