After opening a store on Amazon, you need to do a lot of work uploading products. This is the first step. All Amazon merchants need to do a good job in product selection. In fact, there are some skills in product selection. So, let’s find out how Choose products on Amazon!
1. Get inspiration for new products.
This refers to how to discover new products. This requires sellers to be diligent enough and a little sensitive to the market. You can do this through Amazon’s Best sellers or New
Release and other modules, or through social platforms such as facebook, youtube, instagram, etc., or through wholesale platforms such as 1688, of course, you can also visit offline exhibitions.
2. Investigate product market performance and potential.
When I find an interesting product that I think can be made, I will go to the Amazon platform to conduct market research. Investigate the market performance of the product, how many sellers are selling it; what are the positive and negative reviews of the product, especially the analysis of the content of the negative reviews; and also examine the market potential of the product, whether it is a red ocean product or a blue ocean product, etc. During the research process , it is best to use some data analysis tools, such as free Google
trends, paid Shumo or Jungle Scout, etc., use data to speak instead of selecting products based on feelings.
3. Clarify the product cost budget.
Good products can make money, so you must clearly calculate the cost of the product and related expenses. Including product procurement costs, first-leg logistics costs, FBA delivery costs, etc. For example, some products have good market potential, but they may be lightweight and large products, so the first-leg freight and FBA delivery costs will be very high, and the calculated profits may be squeezed. Dry.
4. Find suppliers and negotiate cooperation details.
After completing the first three steps, if you feel you can continue, you need to find a supplier. Many domestic sellers will basically go to 1688. After finding a supplier, it is best to choose two or three suppliers. See samples. This cost cannot be saved, because there may be a very big gap between the pictures you see online and the real thing. Only through comparison can you make the right choice. After confirming the sample, you can discuss the cooperation details with the supplier, such as whether the price can be Discount points, whether there can be tiered prices, whether the packaging can be improved, whether you can help with labeling, whether you can provide free shipping, etc. Different suppliers have different service attitudes. If you can meet a supplier with good products and services, cherish it.
5. Improve products and launch new products.
After confirming the samples and suppliers, you can discuss improvement details with the suppliers based on previous research. For example, what is the negative feedback from buyers? Dear Amazon merchants, if you want to make a good product selection, you can refer to the above steps. .
The above introduction is how to select products on Amazon. When they first started working on Amazon, many novice sellers did not pay much attention to product selection, hoping to boost sales through later optimization of operations. In fact, this idea is wrong, because choosing a good product is actually more than half of the success. If you do not choose the right product, it will lead to many detours in the later operations. Product selection is very important. If you choose a good product at the beginning, you will have much less trouble in later operation and promotion. After all, the sales volume of a product is related to the product. Great relationship.