Sellers in each store must have their own popular products. Many newbies don’t know how to operate Shopee. How should stores create their own popular products? Today, I will introduce to you how to create a hot product of your own store on the Shopee platform.
1. Product selection
We all know that even if your product is very popular, it will damage the store if it is sold out due to the average quality of the product. reputation and reduced sales. Therefore, everyone knows the importance of choosing high-quality products. Before choosing to make a hit product, you must be well prepared, and the selected product must be consistent with the positioning of the consumer group. Then conduct market analysis based on the crowd and select high-quality products.
For example, when we set the product title, we must choose the core keywords of popular searches; for example, when displaying the main photo and main video, we must highlight the selling points of the product; when designing a hot product, the detailed information On the page, the benefits and features of the product should be clearly displayed. After being fully prepared for this aspect, we will be able to make our products competitive.
2. Pay close attention to promotion and sales
The time when goods are put on and off the shelves is particularly important. In addition, good promotion and promotion are also essential methods to manage quality products. We can set up discounts, coupons, promotions to keep the traffic entering the store at about 200 per day. We need to put in a lot of effort in terms of promotion and promotion. Which promotion method should we choose at a certain stage of the product? It takes practice to convert traffic to your store into sales.
We have to prepare this product one month in advance. Each month is divided into four different phases, divided by stage. When working on your weekly goals, break down the tasks into each day. After a month of hard work, you will find that the sales of the product have increased, as well as the flow and weight. At this time, our products stand out from the competition.
3. Popular products
Many new sellers do not know that the new store will be supported by traffic. This is mostly about new traffic and organic traffic to search. New traffic means we need to upload new products every day. So that our store has new product support, while driving the flow of other products, excessive discount activities, participating in peak promotions, etc., so our traffic will naturally increase.
I would like to remind everyone that we must ensure that the product is updated every day. Every time you update your product, you will get some traffic support, but you also have to seize the new moment. The Taiwan site is from 9pm to 12pm. Peak hours are the busiest time for ordering, on average we upload over 10 products per day. Keeping your store active equals increased exposure.
The way to create popular products is to pay attention to the changes in product traffic every day, pay attention to your ranking, pay attention to the conversion rate of the product, increase your praise, increase the chat volume and response rate, etc. Only by doing this can you survive on this platform for a long time.