How to make an independent Amazon website? The ideas revolve around two aspects: Amazon→Independent Station or Independent Station→Amazon!
Guiding Amazon buyers to re-purchase independent sites is actually prohibited by Amazon. For details, you can check the official documents.
Amazon → Independent Station: Amazon attracts traffic to independent stations
Therefore, the policy does not allow packaging inserts, or guiding buyers to independent sites in the form of business cards, coupons, etc., so it is more recommended The product and form characteristics are as follows:
First, products with a high repurchase rate;
Products with a high repurchase rate will have greater customer satisfaction and will allow buyers to purchase repeatedly. It’s a behavior of comparing resources. Moreover, Amazon’s weight on customers who make repeated purchases is not as high as imagined, so there is no need for high commissions!
Second, there are instructions and instructions to guide the use of the product;
Because it is easy to judge whether there is a violation by simply putting a few business cards, coupons, etc., but if it is a product, specific information is required. Operating manuals and instructions for use, then the risk of induction within the text will be greatly reduced. At least Amazon’s major website is now blocked because of this!!! Be careful!
The third is that there are relatively many B2B products and even dropships;
In the long run, it is inevitable that some buyers will derive some small wholesale price demand, and they may be their own independent websites. , which requires bulk purchasing, is relatively high-quality for small wholesale price customers. As long as the service is in place, there will be more long-term purchases.
Independent station → Amazon: divert traffic to Amazon
For sellers who have been working on Amazon for a period of time, the cost of on-site advertising is high and the conversion rate is not high. You can try to consider external factors: Affiliate (affiliate), celebrities combine Instagram/YouTube, Pinterest, Facebook, Google and other traffic.
These are “off-site traffic diversion”. The background of off-site traffic diversion: the platform traffic is limited and the on-site traffic is relatively high, so consider diverting traffic from outside the site to your own platform to complete transactions.