Nowadays, more and more sellers choose to place automatic ads on their Amazon stores. Once the ads are turned on, they cannot be turned off hastily, otherwise the overall impact of the ads will be affected. The promotion effect also has a relatively large negative impact. In this regard, let’s take a look at when Amazon automatic advertising can generally be turned off? What precautions?
1. When can Amazon automatic advertising be turned off?
1. When the traffic is relatively small.
If you turn on Amazon’s automatic advertising when the traffic is low, invalid clicks and malicious clicks will often occur, so you can still turn off the advertising at this time, which can also be more accurate. It’s good to reduce everyone’s advertising costs.
2. When the profit rate is low.
When the production rate of your automatic advertising is relatively low and the profit margin is really low, you can consider turning off the advertising. For example, seasonal products such as clothing can be closed during the off-season.
2. Things to note when turning off Amazon’s automatic advertising.
1. Turning off ads can easily negatively affect the accumulated advertising quality. Therefore, if you don’t want to take such a risk, you can actually lower your bids. Alternatively, when the bid is relatively low, the product will be ranked very low, so there will be basically no exposure and clicks, and there will not be much advertising costs.
2. Advertising cannot be closed too frequently, because this will reduce the weight and ranking of the product. At this time, the traffic of the product will decrease, and if competing products are still being promoted, Then everyone’s sales will also be significantly reduced.
After reading the introduction above, I believe everyone will have a clearer answer to the question of when Amazon’s automatic advertising can generally be turned off, and if you start advertising , it is best to seize the series of benefits it brings. When it is necessary to close, it is necessary to make a decision after comprehensive consideration.