Faced with increasingly expensive traffic, whether advertising can be done well is the key to whether a product can gain a foothold. Learn about the specifics of Amazon backend advertising, as well as their advantages and usage strategies.
1. Product promotion ads
Amazon sponsored product promotion ads are a form of advertising that uses keywords to match user searches to accurately locate products. The software can set keywords related to the product. When consumers search for products through these keywords, your ads will have the opportunity to be exposed and compete with products ranked on the first page.
Advantages of placement: Automatic advertising is helpful in discovering more potential keywords, while manual advertising can focus on setting high-converting words to increase the conversion rate of advertising.
Advertising strategy: Generally speaking, sellers first use manual advertising to test keywords, and then open automatic advertising at the same time. Both are turned on at the same time and cooperate with each other to achieve higher efficiency.
Placement method: Amazon sponsored product promotion ads are divided into two methods: automatic placement and manual placement:
Automated advertising: you can only adjust the bidding price, and cannot determine the text and product page by yourself. Location. Amazon-based algorithms automatically provide you with the most suitable locations.
Artificial advertising: Set keywords associated with the product (as well as competitors’ ASINs and related categories)
2. Display promotion ads
Amazon-sponsored Display ads are also called Product Display Ads. Their purpose is not to focus on keywords, but to display ads of interest or products.
Advantages of advertising: This form of advertising expands the audience, has more advanced positioning, and does not require you to spend time writing advertising copy.
Publication strategy: You can use this ad to expand its target audience, such as to audiences with similar interests. You can also target specific audiences, such as people who have already purchased your product.
Placement method: Amazon sponsored display ads are divided into two methods: product placement and interest placement:
Product placement: By matching the products that buyers browse and the products you sell, the products are Advertisements are pushed to buyers, or related to interest categories, such as the sports watches you sell, which may be recommended to buyers who have searched for sports equipment. This advertising method drives buyers to visit product detail pages and prices based on the number of clicks.
Interest placement: Amazon helps consumers label their interests based on the algorithm. After a consumer applies a certain tag and your ad selects that interest, the consumer is likely to see an ad display.