Amazon’s new service, Amazon Explore, allows customers to enjoy the opportunity to experience places around the world through virtual videos. Sellers can sell related products to customers who watch the video in different scenarios of the customer’s experience. Through the official introduction video, sellers around the world can introduce products, cultural features, usage scenarios, etc. to customers through live video broadcasts. For example, a seller of tortilla making tools can introduce to customers the history of tortillas, traditional tortilla making methods, and the seller’s improved making methods in the video.
At this time, Amazon will also pop up the corresponding product link. Customers can view product details at any time, interact with the seller, ask questions, etc. Of course, they can also directly place an order to purchase the product without affecting their continued viewing.
In addition to promoting products, if the customer wants to make an appointment to explore and experience the exotic customs, he must pay in advance. Therefore, Amazon on the 2C side is more inclined to sell this to customers as a long-distance travel service. As for bringing goods and shopping, it is all incidental.
This is a bit like live video shopping. The anchor explains the product through playing, and customers can click to buy if they like it. This time, Amazon launched this promotion with the purpose of promoting the Amazon Explore service. Here’s what this promotion is about.
The Explore Amazon promotion includes two parts:
The first is to experience a free live broadcast of Amazon Explore. This event is not free for sellers. Amazon will use the seller’s Explore service to In order to collect commissions, even anchors (sellers) can send products to customers through other methods. It should be noted that the payment steps must be completed on Amazon.
And one of the contents of this promotion is to try Explore for free. Amazon will not charge any fees. This new feature of Amazon allows sellers to try it with confidence.
Another discount strategy is equipment discounts. If sellers want to use the Explore service, they need to prepare hardware equipment such as gimbals (stabilizers), mobile phones, and headphones. Amazon will also provide sellers with benefits for purchasing equipment. , sellers can obtain official subsidies from Amazon for purchasing equipment, and each account has only one set of equipment available for purchase.
Because it can most directly display product usage scenarios to customers, the conversion rate of this kind of live shopping is definitely much higher than that of dry shopping pages, and during the epidemic lockdown, people cannot do it as before. In this way, you can travel around the world as you like, and the Amazon Explore service just meets the travel needs of some customers. This service is very attractive to customers, and powerful hypermarkets can even find professional anchors or tour guides to operate it.