Cross-border e-commerce operation is the planning, organization, implementation and control of the cross-border e-commerce project operation process. Therefore, cross-border e-commerce operation must be a systematic work. The factors for the success of cross-border e-commerce operations mainly lie in the following aspects: correct product selection, personalized positioning of the store, and market analysis.
Elements of product selection.
The factors for product selection are: quality, price, products that meet the needs of the target market and products with differentiated advantages. Choose products that are suitable for store positioning to ensure quality and meet the requirements of specific overseas markets, avoid red ocean areas, and select differentiated products. The ultimate value of product selection is to achieve a win-win situation at three points: suppliers, buyers, and sellers. The choice of supplier is the most important, because the supplier’s price, product quality, and product style essentially determine the foundation of a cross-border store.
The positioning elements of the store.
The positioning of the store must combine the target market, the needs of the target consumer groups and the seller’s personal core competitiveness, so that the store can have market vitality. Therefore, market research is very important. It includes an overall survey of the market and industry conditions, a survey of specific sales data of products to see if they are competitive, a survey of consumer needs, and the formation of consumer portraits through big data analysis to understand the preferences of the buying crowd. The core is to Data tools to determine market popularity.
From the perspective of store positioning, there are several factors to consider: the selected product line must take into account the long-term operating cycle, the number of products in each sub-category must be selected within a certain scale, and the category line must be To be rich, product prices must have different levels of positioning.
Elements of market analysis.
Each cross-border export platform has a corresponding market positioning. For example, Amazon is mainly in the United States, so it is necessary to conduct a good platform market analysis. Market analysis can select the most accurate target overseas markets for the products you operate through data and information research published by third parties, and conduct regular demand analysis on the target markets.
The above are about the factors for the success of cross-border e-commerce operations. Among them, the most important factors for the success of cross-border e-commerce operations are to establish their own positioning and optimize product selection through market analysis. The direction determines the direction of efforts. As a result, there is no clear positioning, the product selection is not in line with the market, it will not last long, and the operation is a mess. Therefore, if you want to operate successfully, you need to understand these factors.