For many new sellers on AliExpress, “what to sell” is a headache. After all, AliExpress is a cross-border e-commerce platform. If the target group is only domestic users, then research and analysis It is relatively easy to decide what products to sell, but the user groups of cross-border e-commerce platforms are people from dozens or even hundreds of countries. Users in each country need different products. Novice sellers on AliExpress choose products. It is a big problem. If the product selection is done well, the foundation for store operation can be said to be laid. If the product selection is wrong at the beginning, the store may go bankrupt due to poor management. Now let’s explain in detail about AliExpress. The rules for product selection hope to make some contributions to the selection of products for novice sellers on AliExpress.
On AliExpress, there are some basic rules for product selection, which are generally divided into three categories. The first one is the advantages in the supply chain. On every e-commerce platform, product selection is the first step. We choose products with a supply chain, because we don’t have to worry about the supply of goods. It fundamentally solves the problem of product supply, so this is the advantage of choosing a supply chain. The second is whether the product is professional or not. When purchasing, users would rather choose more expensive products with quality and professional guarantees, because their subsequent after-sales and other services are guaranteed, so it is easier to sell. When selecting products, Sometimes, sellers can also choose the ones they are interested in or are already enthusiasts in a certain product field and have already done some research on the products. This will give them more advantages in product selection. If you have paid more attention to the automobile industry before, then you can choose to choose automobiles. Accessories, parts and other products are sold. The third is to choose products that can be used by the public, or products with a rich supply, because such products are necessities in people’s daily lives, and in addition, such products have sufficient supply, wide coverage, and high user purchase rates. Sellers don’t have to worry about order issues.
In addition, on AliExpress, there is also a certain knowledge about product selection. For example, if a seller really doesn’t know what to sell, or is worried that there is a problem with his product selection, then he can check the relevant data of the platform for analysis. Look at the past sales data of your product selection to analyze whether the product selection has room for development; the most important thing is to look at the profit margin of the product selection. If the product selection is not profitable, then you should consider changing products.
No matter which e-commerce platform you operate, “product selection” requires in-depth research. Sellers must do their homework on product selection in advance so as not to leave the store idle for a long time after registering an account. You need to measure whether your product selection is profitable, and whether the income is positive or negative. If the product you choose cannot even save the money, then you have to re-select the product.