As a cross-border e-commerce platform, eBay’s development can be said to be quite good. After everyone opens a store on eBay, there are many things to do, such as developing hot-selling products. The following content will be introduced to you. How does eBay develop hot-selling products? What needs to be done?
Positioning products and consumer groups:
1. Reverse thinking questions: What do eBay consumers want to buy? What are eBay’s most popular products? Which products are more suitable for selling online?
2. Choose the right products and the right customer groups from the aspects of gender, culture, occupation, etc.
3. Take the sales of CSA products as an example. The main target consumer groups are beauty-loving girls and fashionable women, who are around 20 to 40 years old. Position the product from their perspective.
Notes on selecting sources of goods:
1. Before selling goods, first look at the fashion trends of consumer groups on local sites, the basic specifications of goods, and policies and regulations to ensure that your goods are In line with local customs and trends;
2. In the place of origin of goods, the popularity is always ahead of the consumption area of the goods, because after the production of new products starts in the place of origin, they enter the consumption area through dealers, and the large-scale goods Shipping speed is relatively slow. So the goods around the merchants may become popular goods;
3. Due to geographical location, many places in the world have opposite seasons and customs. The seasons in the Northern Hemisphere are opposite to those in the Southern Hemisphere;
4. Economic and cultural differences vary widely around the world. Each country has its own specifications and systems. Therefore, before selling some specifications and general products, you may need to be familiar with local rules;
5. In different countries and regions, the economic level of countries and regions will be different. Products belonging to major local industries will be cheaper locally.
Supply quality control:
1. All products sold by eBay need to be in stock, so there must be sufficient inventory before release;
2. Determine each item Whether the inventory and material color and quality of the batch of goods are consistent. Take CSA clothing as an example, the first quality materials tend to be well made. The overall level of the second batch of products is not as good as before due to the factory rushing to reduce production costs;
3. Coordinate with suppliers in advance and sign a letter of guarantee or contract. Take nip in the bud and avoid later after-sales problems;
4. If the styles and colors of different batches of goods change, pictures and descriptions should be updated in a timely manner, or communicate with the buyer in a timely manner to avoid inconsistencies between the description and the actual product.