According to statistics, the global beauty and personal care market has reached 488 billion U.S. dollars, and the market growth rate has remained stable in the following years. Currently, beauty and makeup products have occupied the top three best-selling lists on multiple Amazon websites, and are used as part of annual platform promotions. The main force of consumption, women’s consumption of beauty products is almost unlimited. If Amazon beauty sellers can select their own products well, the store’s overwhelming orders will not be a problem. So, let’s learn how to select products in the Amazon beauty industry!
How to choose products in the Amazon beauty industry.
For beauty sellers in North America, beauty tools and makeup and skin care products are the focus of product selection now and even for a long time to come. Beauty tools mainly include acne needle sets, cosmetic bags and hair accessories, beauty sponges, wigs and other products. The cost of products such as beauty tools is low, and product demand will not change significantly due to seasonal changes. If sellers have a lot of room for development in the sales of beauty tool products, then they also have unparalleled innate advantages. Cosmetics and skin care products mainly focus on body lotion, nail polish, plant essential oils, etc. This type of product will directly come into contact with the buyer’s body, so sellers now have higher and higher quality requirements for cosmetics and skin care products. China’s domestic beauty brands are not well-known in the entire market, but the market for low-priced skin care products is still huge.
At present, Amazon’s European beauty product categories are mainly divided into five modules: hairdressing, nail art, beauty products and tools, and skin care products. Local consumers have high demand for skin care, so buyers from European websites There is a strong focus on technological products, especially current skin care products such as facial masks and blackhead removal, which are all product types worth exploring for Chinese sellers.
Buyers on Amazon Japan are very keen on cosmetic packaging containers and beauty equipment. At the same time, Japanese male buyers’ demand for scalp cleaning brushes has also increased significantly in recent years, which is a good choice for product selection. direction.
The above introduction is the knowledge sharing on how to select products in the Amazon beauty industry. The Amazon beauty industry has always been a hot topic on the global Internet and a topic of concern to consumers. Comprehensive market data can also be found. Amazon’s beauty industry has broad prospects, and it is worth exploring for Chinese sellers. Since there are many restrictions on personal care and beauty products, each country has different restrictive policies. It is recommended that sellers who develop personal care and beauty products learn more about relevant policies.