If eBay merchants want to promote the products in their stores, there are many ways they can choose, such as email promotion. If novice merchants don’t know how to use emails to promote products, they can refer to the eBay email promotion template and then combine it with Modify your own product attributes for promotion.
1. Email format.
Relevant research shows that the response rate of emails gradually drops from 50% of 125 words to 44% of 500 words. When the number of words in a merchant’s email reaches about 200 words, the response rate will drop even more. Therefore, eBay email promotion should control the word count within 125 words.
However, if the merchant wants to express something or has a lot of details, don’t worry too much. You can fully describe what you want to express, but don’t add too much irrelevant content, and the word count Try to keep it within 2,000 words. In this case, the response rate of the email will generally drop below 32%.
Another aspect is that if the word count of the email can be controlled within 50 words, a higher response rate can be obtained. At this stage, most word processors can display it. The number of words in the text can be displayed by everyone. You can always pay attention to the word count and try to control the number of words between 50 and 125 words, so that the recipient can have a more comfortable look and feel when seeing the email.
2. Things to note.
Email promotion is a relatively time-sensitive and proactive promotion method. It can bring relatively large traffic to the store in a short period of time, thereby increasing product sales.
The threshold for email promotion is relatively low compared to other promotion methods, and it is more suitable for small and medium-sized businesses. The promotion method of email can be monitored, and the behavior of buyers will be recorded. Merchants can use this to analyze the return rate of promotion.
The above are eBay email promotion templates and some other precautions. If the merchant’s promotion budget is limited and the store size is not particularly large, you can promote it in this way. If done properly, then This promotion method can also bring good traffic to the store.