Each cross-border e-commerce APP has its own evaluation rules. These evaluation rules are not only for sellers, but also for buyers. So what are the rules for TikTok buyer evaluation? What evaluation rules do TikTok sellers need to follow? Please see the useful information sharing in this film article.
Evaluations have many functions. Buyers can leave evaluations through their purchase records on Tiktok, and other Tiktok users can recognize them from a new perspective after seeing the evaluations left by buyers before. Product information and true evaluations to determine “is this product suitable for them?” In addition, reviews can also effectively promote the iteration of products, promote the optimization of product detail pages, and encourage sellers to proactively fulfill contracts… In short, TikTok buyer reviews are a very good feature that every seller should pay attention to. it. (1) What content principles do buyer reviews follow?
Generally speaking, tiktok buyers must conduct legal and compliant evaluations in accordance with community conventions. Whether it is text or pictures, they must not violate, violate, or trample on the evaluation rules and evaluation conventions of the tiktok platform. In addition, when sellers reply to user reviews, they do not reply casually and must abide by community conventions.
(2) What evaluation rules should sellers abide by?
1. All sellers cannot let their family and friends make reviews. This is expressly prohibited, and they cannot be induced to post reviews for competitors. 2. All tiktok sellers cannot use economic, transaction, reward, or inducement behaviors to allow any third party to evaluate their own stores or competitors. 3. All tiktok sellers cannot persuade users to leave positive reviews, nor can they use coupons, money, etc. to induce customers. This is absolutely not allowed, nor is it allowed to promise refunds, benefits, discounts, etc.
4. All tiktok sellers can ask buyers to delete comments.
In short, cross-border e-commerce tiktok buyers have rules that they must abide by when commenting: for example, they must abide by community conventions, and neither text nor picture content can be violated; Merchants also have covenants to abide by. In addition to community covenant guidelines, they must not use any method to induce them to write reviews.