Amazon is one of the largest e-commerce platforms in the world, with a huge inventory of goods and a large number of buyers. Therefore, for sellers who want to open a store on Amazon, how to select products is very important. Product selection can determine the seller’s In the future business direction, good product selection is the basis for creating popular products. So, let’s learn about the basis or principles of Amazon’s product selection.
1. Amazon’s product selection principles.
1. Pay attention to product quality and reputation. User ratings and reviews will have an important impact on consumers’ purchasing decisions.
2. Pay attention to the market demand for the product. Choose products that are in line with market trends and consumer needs, and understand market needs by focusing on competitors, market research, and trend analysis.
3. Pay attention to the profit margin of the product. When selecting products, you need to pay attention to the profit margin of the product to ensure that you can obtain reasonable profits.
4. Analyze the market and determine the direction. At the beginning of choosing a product, you should choose a product based on your own interests, product supply, and market demand.
5. Analyze consumer consumption habits and grasp the real needs of users. The so-called economic foundation determines the superstructure, and consumer consumption trends determine the direction of the entire market. Products in the consumer market that are too narrow are not enough to support subsequent sales from stores. Starting from the overall future development.
2. Basis for Amazon product selection.
1. Select products based on platform characteristics.
This is mentioned in “What’s So Special About Amazon’s Selection” above. Generally speaking, you need to have enough understanding of the platform you work on. Different platforms have different characteristics. You need to know what the platform’s business philosophy is, which categories of the platform are popular, which categories are strongly supported by the platform, and which products are easy to use. Recommended.
2. Upstream supply is the first choice.
As a cross-border e-commerce exporter, it is best to choose first-hand sources of goods rather than products from agents at all levels. If you do not purchase goods from manufacturers, it will be difficult to maintain a sufficient advantage in price, or even impossible to obtain. Reasonable profit.
3. Is infringement involved?
It is necessary to consider the logistics and brand authorization of the product. Accessories are not only small in size, light in weight, rich in styles, updated quickly, and have uncomplicated functions, but also have high unit prices. , easy to transport, low logistics costs, and more importantly, having self-developed accessories can prevent products from being removed from the shelves due to infringement.
The above introduction is the basis or principle for Amazon’s selection of products. Amazon’s selection There are many techniques for selling products, but not all of them are applicable, and not all of them are easy to use. Finding the right ones is the most important thing. For Amazon sellers, the ultimate goal of running a store is to make a profit, and there are thousands of ways to select products. , each big seller may have a different way of selecting products, but the idea is basically the same.