One of the hardest parts of selling on Amazon is finding the right products to sell. If you choose an unpopular product on Amazon, no one may have heard of it, or no one needs it, but if you choose a popular product, , you will be involved in very fierce competition. So, let’s take a look at how Amazon’s unpopular products are laid out?
1. Price.
The best-selling products tend to be somewhere between cheap and expensive, usually between $20 and $50, that’s because.
1. Moderately priced goods are more likely to arouse consumer impulses than high-priced goods. The higher the price of a product, the more consumers will consider it and conduct more analysis and analysis on whether they need the product. Research shows that when consumers purchase low-priced products, they generally do not spend too much time thinking about them, nor do they compare with other products.
2. Expensive products are more difficult to get. If you decide to sell high-priced products, you will spend more time and money.
3. Consumers easily associate cheapness with high quality. At the same time, products between cheapness and expensiveness can increase trust.
2. Weight.
The heavier the item, the higher the shipping cost. Therefore, selling heavy items will reduce profits. It is easier to control shipping and FBA fees by choosing smaller and lighter products. However, please be careful not to choose too light or Products that are too small, because the packaging box of this product is easy to break. In addition, avoid items with fragile internal parts (such as glass) and choose items that are strong, durable and easy to grip, which can reduce the risk of loss.
3. Familiarity.
The more familiar you are with the product, the greater your confidence in selling, because you can simply write a product manual. Know how to emphasize your most powerful features, how to combine products, and how to improve them.
4. The product has popular keywords.
When encountering products with popular keywords, it is recommended to be shortlisted because there is a huge market for such products. However, if the keywords of this product are very popular, it is not recommended to select it because the competition is also very high.
5. Analyze ranking parameters and LQS (product page score).
LQS is a parameter to evaluate the quality of a listing. The higher the score, the more complete the title, photo and 5-point description of the listing. It can be used as a reference for writing product lists. In addition, you should pay attention to the ranking parameters. There are also many types of searches for the same keyword for the same product. At this time, it is recommended to choose the product type with good sales volume.
6. Look for products with few reviews.
Reviews are an important factor in successful product sales. However, if you don’t choose a product with many reviews, you will face extremely fierce competition. Choosing a product that has certain reviews but a low total amount is more likely to become the Best Seller of that product, and becoming a Best Seller will also bring more five-star reviews.
The above introduction is an introduction to the relevant knowledge on how to lay out unpopular products on Amazon. It can be said that more and more merchants are opening stores on Amazon. Because of this, it is very important to find suitable products to sell. If you choose a product that is too unpopular, no one may have heard of it or even need it; if you choose a product that is too popular, you will be involved in very fierce competition. For Amazon sellers, product selection is the first step in a long road to operation.