There are different categories of products on the eBay platform. Sellers need to classify their products when listing them. Only by choosing a good product category will there be traffic. This article will introduce what eBay product positioning is?
1. The sales of fashionable women’s clothing, makeup, men’s clothing and other products on the platform are relatively large in absolute terms, but there are many sellers and the competition may be a bit fierce. Therefore, if a new seller wants to enter this category and make ordinary men’s and women’s clothing, the competition pressure will be great.
Labor protection clothing is some clothing used to protect workers in foreign countries. Professional and functional clothing is also competitive, but the competitive pressure will not be as great as other fashion products.
There are not many Chinese sellers selling medical beauty products. Novice sellers should not buy this product.
2. Auto parts products are easy to get started, and there were relatively few Chinese sellers in the auto parts category at the beginning. The cost of foreign auto parts is high and the demand is large, so the auto parts category develops rapidly on the platform.
What needs to be explained is that new sellers should make general auto parts and not involve products of certain brands, otherwise they will infringe.
3. There is not much demand for household products, because most families have already purchased all the products. Most of them will only buy furniture after they get married or just buy a house. Of course, this is only limited to the domestic market. Moreover, the initial investment amount is large and there is a risk of losing money, so it is not recommended for new sellers to buy this type of product.
4. Competition in electronic products such as mobile phone accessories has become fierce, while competition in electronic products such as VR and AR glasses is small. Generally, the shelf life of new electronic products is about three years. If it enters the third year, products such as mobile phones will have many problems and the network response will be slow. There is not a lot of demand for this type of product, but it is a must. Although the initial investment is large, the return on capital is quick in the later period.
The above analyzes eBay’s product positioning. If the store’s products are not well classified and disorganized, and consumers feel bad, orders will naturally not be high. Therefore, sellers need to pay attention to product classification. Product selection is very important. If you choose a good product, you will get orders without vigorous promotion, which can save a lot of things.