Nowadays, more and more sellers are choosing Amazon advertising, and many people will find that their advertising suddenly becomes less effective, which actually bothers many sellers. . So what are the reasons for the poor conversion of Amazon advertising? Next, let’s take a look together.
1. The keywords are inaccurate.
If the keywords you set when advertising are not so precise or too broad, there will be a lot of invalid traffic, and this kind of invalid traffic cannot actually bring your store. To convert, so you still need to spend more time on setting keywords, because only when the keywords are accurate enough can you match relatively accurate traffic.
2. There is a problem with the advertising bidding.
In fact, many sellers currently do not set a suitable price when placing ads, which leads to problems with bidding rankings and clicks. Therefore, when everyone finds that the clicks on multiple products are not low, But when there is no conversion, you need to consider adjusting the bid in the advertising auction.
3. There is a problem with the product itself.
In fact, problems with the product itself are also a common reason for poor Amazon advertising conversions. Currently, many people have this misunderstanding and think that as long as their bid is high enough, there will be conversions. , but in fact, if there is a problem with the product itself, no matter how high the bid is, there will not be many conversions, so everyone needs to make corresponding adjustments.
4. Product reviews do not perform well.
If a product has a lot of complaints and bad reviews, no matter how good our advertising is and how high the click-through rate is, when consumers finally land on the product page, they will see so many If you get bad reviews, you still won’t choose to buy it. Therefore, everyone must actively look for the reasons for negative reviews on products and make timely adjustments.
The reasons for the deterioration of Amazon advertising conversions are roughly the above. If you also encounter the same troubles, you can also make corresponding troubleshooting and corrections based on the above. I believe that as long as all aspects are correct, When done well, everyone’s advertising will also receive a correspondingly symmetrical return.