Amazon Advertising is one of the channels for sellers to obtain relatively large traffic on the platform. Currently, many people will try this placement when conditions permit, and everyone knows that bidding for advertising is all about hope. Your products can get a good ranking, because only in this way can you get more exposure and display, and more conversions are possible. So what are the factors that affect Amazon advertising bidding rankings? Let’s take a look together below.
1. Advertising budget.
Most of Amazon’s current ads are bidding ads, so if you invest a higher budget, the ranking of your ads will be higher accordingly. Therefore, you still need to have a budget allocation when allocating your budget. Think about it, it must be allocated more reasonably, and you can increase the budget in places with good advertising positions.
2. Relevance.
When Amazon displays advertisements, it usually matches the keywords searched by consumers with the keywords in the seller’s product listing. Therefore, everyone must try to match the corresponding keywords when setting up the content. Words, because the higher the relevance, the higher the ranking will be.
3. Product classification.
As an important factor that affects Amazon advertising bidding rankings, product classification still requires everyone to carefully consider when putting products on the shelves. In which correct category should the product be placed? Because this is the only way , Amazon will recommend advertisements based on the relevance of consumers’ search products.
4. Product price.
The current competition on the Amazon platform is still very fierce. There are more and more products of the same type. Therefore, when consumers encounter products with similar quality and consistent selling points, sales and other data, they often They will choose the one with the lower price, and Amazon also attaches great importance to consumers’ shopping experience. Therefore, the lower the price of the product, the easier it is for the advertisement to be recommended, and the higher the ranking will be.
The factors that affect Amazon’s advertising bidding rankings are roughly the above. I believe that after reading them, everyone will have a clearer understanding and understanding of them, and everyone will use them in actual advertising in the future. During the delivery setting process, you also need to refer to the above, so that your bidding ranking can be better displayed.