There are still many merchants who open stores on Wish, but many of them are novice merchants, so they do not know many rules and gameplay on the platform. For example, should the product titles in the store be optimized? If a merchant wants to optimize, how should you optimize? Let’s find out in detail.
How should the wish product title be optimized?
If you want to make a good wish, the title, as the first information in front of customers, plays a crucial role in customers’ desire to purchase. Wish mainly pushes products, and its search weight and utilization rate are very low. It cannot stack keywords to obtain search traffic like Amazon, AliExpress and other platforms.
So how to optimize?
The most important thing for a good wish title is to display product information accurately, concisely and standardizedly. First, the seller must accurately describe his product and use a few simple words to describe its features.
Secondly, the title only needs to contain information related to the product, and remember not to post promotional information. The main users of wish are Europeans and Americans, and Europeans and Americans think directly. What he wants to buy is the merchant’s product, not the merchant’s gimmick. Gimmicks will only offend European and American users.
It is worth mentioning that sellers should pay attention to a small detail: the first letter of each word in the title must be capitalized, conjunctions (and), articles (the) and at least 5-letter prepositions (in) Don’t capitalize the first letter.
Of course, wish if the merchant can use numbers in the title, try not to use words.
Also, don’t use similar titles! * $? symbol. Additionally, sellers need to spell out some measurements rather than replace them with symbols and do not include the seller’s own information.
How to optimize product images?
The intuitive selection ranking that online shopping brings to buyers is video-picture-table-text, which means that on the wish platform, pictures bring a more direct shopping experience than text. In particular, many customers use their dispersed time to browse and shop on their mobile phones. Great product images are a key factor in attracting and retaining buyers.
①Pixel size | Picturepixel
The official image pixel required by Wish is 800*more than 800. The recommendation here is 10,000*1000 or 1200*1200. If it is too small, the mobile phone may If you zoom in to see the picture, the details will not be clear enough; if it is too large, the loading speed will be too slow. If the customer waits three seconds before showing the image, they may leave.
②Picture quantity | Picturesquantity
It is recommended to have no less than 5 pictures, and it is recommended to display the product in multiple aspects, including the overall, front, side, size mark and size comparison, features, and usage. , usage scenarios, etc.
The most important thing to note is that the seller’s words should conform to foreign customs. The emergence of Chinese English will be very fatal. Some words with obvious discriminatory meaning should not appear in the title.
Wish product titles need to be optimized, and the optimization method cannot be the same as other platforms, because some platforms can stack keywords, but the Wish platform cannot do this, so you must understand the above skills and methods when optimizing.