With the popularity of the Wish platform, more and more sellers have begun to use it as one of their sales channels. However, sellers who are accustomed to using platforms such as AliExpress, Amazon, and eBay have encountered difficulties on Wish. Buyers find that the original marketing methods on Wish may not be effective, especially in terms of driving traffic. The Wish platform does not have a through-train function, and SEO optimization on Wish does not have much effect. This gives many sellers a headache. So how to increase the traffic of Wish store? Here are some ways to attract traffic to Wish and create popular products for reference by novice sellers.
If you want to increase the traffic of your Wish store, you first need to understand this platform. Wish is a mobile platform. Unlike platforms such as AliExpress and Amazon, the products on the Wish platform are recommended based on users’ habits. Therefore, Wish cannot increase traffic and exposure by increasing the search weight of products like AliExpress and Amazon. To put it simply, the way for Wish to attract traffic and create popular products is to optimize product descriptions and continuously launch new products.
Product description includes product title, pictures, labels and product introduction. If you want to increase traffic to your Wish store, you need to optimize the descriptions in these aspects.
The first is the product title, which should be concise and clear so that consumers can understand the product at a glance. The search weight of titles on the Wish platform is very low, so sellers don’t need to spend too much energy on titles, just keep them short and clear.
The second is the product image, which requires a size of more than 600×600 pixels and a square shape. Don’t make it too big. Because Wish is a mobile platform, if the image is too large, the loading speed will be very slow when users view product images. Sellers should try their best to display comprehensive pictures of the products so that consumers can better understand the products.
The third is tags. Tags have a high search weight. Up to 10 tags can be set on the Wish platform. It is recommended that sellers fill all of them. If you don’t know how to write tags, you can pay more attention to merchants who are doing well and see how they set tags. In addition, the Wish platform also has treand tags for reference.
Finally, there is the product introduction. When describing the product, sellers should start from the buyer’s perspective. Identify which aspects of your product are most important, and then highlight those aspects during your presentation. It is easy to return goods after receiving them, which will have a negative impact on the seller’s store traffic. Therefore, sellers must provide true information based on the products to avoid unnecessary disputes and losses. In addition, sellers can also add some keywords to their product introductions to make them easier to search on the Wish platform.
In short, if Wish wants to increase traffic and create popular products, sellers need to understand the characteristics of this platform and adopt appropriate marketing strategies based on the characteristics of the Wish platform. In addition to good product descriptions, sellers also need to continuously introduce new products, optimize delivery time and logistics tracking, and avoid bad behaviors such as canceled orders. Only by working hard in multiple aspects can sellers achieve better results on the Wish platform.