As a mobile B2B cross-border e-commerce platform loved by buyers, wish has achieved rapid development in recent years. Due to the sudden and seasonal characteristics of platform demand, coupled with the high refund rate, choosing what products to sell is very critical. The following are several key steps for wish foreign trade merchants to create popular products.
1. Product selection: Product selection is the key to the development of store sales. Sellers need to conduct local market research and select cost-effective products from aspects such as price and quality. This can not only ensure sales, but also improve buyers’ favorable rating of the product.
2. Product information optimization: Sellers need to think about product information optimization from the perspective of buyers, including optimizing product pictures, supplementing information that buyers cannot know, and reasonably adjusting prices to increase sales. In the process of product optimization, price is a very important factor. Sellers need to reasonably adjust product prices according to the market environment to increase sales and competitiveness.
3. Product promotion: Creating popular products requires platform push and exposure. At the same time, merchants can also choose off-site promotion to attract traffic, such as Facebook or YouTube promotion.
The standard and growth cycle of a wish foreign trade platform’s popular products are as follows:
1. Purchase click-through rate ≥0.1%
2. Checkout conversion of less than 10 US dollars Rate ≥ 30%
3. Conversion rate of more than 20 US dollars ≥ 20%
The growth cycle of a popular product takes 5-7 weeks, including:
1. 1-3 weeks: Stable traffic period
2. 4-6 weeks: Traffic and sales increase greatly
3. 5-6 weeks: Traffic can reach millions< /p>
Finally, merchants need to note that 20% of the traffic on wish foreign trade is search traffic, so the writing of titles is very important. Merchants can refer to the titles of Amazon best seller and Walmart to ensure that there are core keywords in the title.
In short, the above is the key to creating a popular product in wish foreign trade. This is a comprehensive process that requires efforts in product selection, product information optimization, product promotion and other aspects to successfully create a popular product. products and get more sales opportunities on the wish foreign trade platform. At the same time, sellers need to always pay attention to changes in the market environment and make timely adjustments and optimizations to maintain their competitiveness.