With the increasing traffic of tiktok, many sellers choose to carry out advertising promotion on the tiktok platform. If you want to set up tiktok advertising promotion activities, you only need to go to the tiktok advertising manager. If the seller has not created a tiktok advertising manager yet account, then you need to create an account first. Today let’s talk about how to set up tiktok advertising promotion?
1. Name the campaign and set a budget.
Sellers must create an easily identifiable name for the campaign, which can contain up to 512 characters.
If the seller has sufficient financial budget, then you can choose to set unlimited campaign budget. If not then it is better to set a daily budget or lifetime budget for your campaign.
2. Name the ad group and select the display location.
Each campaign can contain 1-999 ad groups, and sellers can buy an ad group and have a specific display position.
3. Choose whether to use automatic creative optimization.
Sellers can decide whether to let TikTok automatically generate a combination of spit, video and ad text before entering the stage of creating a single ad.
4. Target audience users.
The tiktok platform allows sellers to display advertisements specifically to the target market.
5. Set bidding strategy and optimization.
The seller has previously set a budget for the entire campaign. Next, set the budget for the ad group and set the promotion time for each ad.
6. Set optimization goals.
Select the desired optimization goal. The general activity goal is the optimization goal.
7. Create advertisements.
Each ad group can have up to 20 ads. Each ad name can contain up to 512 characters and is for internal use only.
According to research, using tiktok video editor can reduce the cost per operation by up to 46%.
The above is the relevant content of tiktok advertising promotion settings. If all sellers want more traffic or sales, advertising promotion is an essential link, so sellers must know how to set up advertising promotion activities. If you want to know more about tiktok platform, you can pay attention to Lianlian Cross-border Payment.