I believe that companies that have done Facebook promotion will find that the effect of Facebook advertising is not as obvious as imagined, and the amount of attention is also very low, let alone the conversion rate. How to optimize Facebook business pages to make advertising more efficient and attract traffic? Faster? This is a question that many advertisers are concerned about, so let’s learn about the advertising strategies suitable for Facebook.
1. Set a pinned post.
When people view your account page, the first post they notice is the first post on the current page. And Facebook accounts have the function of pinning posts. Pinned posts let people know first, choosing a more appropriate first impression message and placing it at the top of the page. Use this to your advantage and pin the most persuasive, descriptive, or persuasive posts that a company or person has to the top.
2. Customize tags.
Each Facebook business page comes with basic “About”, “Activities” and “Photos” options, and you can even create e-commerce tags to display products and services more abundantly, attract buyers, and improve Conversion rate of facebook ads.
3. SEO optimization.
Keywords used on websites and blogs can also be used on Facebook pages. Place them in About, use them to post updates, and select relevant business categories and subcategories.
4. Use photos to show your strengths.
Some users actually prefer to focus directly on the pictures of posts rather than text, choose more eye-catching photos to post, especially behind-the-scenes photos, create rich subtitles, and insert website links.
5. Create a playlist using videos.
This will be a good way to promote Facebook ads. As a mainstream marketing tool, video is a more intuitive way to attract users and gain attention. Videos can be uploaded directly to facebook and added to playlists.
6. Create a call-to-action button.
To convert Facebook visitors into actual paying customers, create a call-to-action button at the top of the page. Something like: “Book Now”, “Contact Us”, “Register”, “Buy Now” etc. Use them to build a list of potential contacts or allow users to get in touch, purchase a product or book an appointment with the click of a button.
7. Create a custom URL.
As long as you have at least 25 likes, you can create a custom URL, which can even include an SEO keyword, providing another possibility for Facebook ads, but it should be noted that this URL can only be set once .
8. Learn more.
A complete address, phone number, and website address must be included in the “About” section. This information is clickable when viewed on a mobile device, making it easier and more convenient for customers to understand.
The above introduces relevant knowledge about advertising strategies suitable for Facebook. Facebook advertising is an advertising form that is at the forefront of the times, and will also be one of the most common and practical advertising forms in the future society. I believe that in the near future, Facebook and its partners will bring convenience and convenience to users around the world.