AliExpress is a cross-border e-commerce platform. Many merchants sell furniture, electronic products, clothing and other products on AliExpress. In order to better promote these products, many merchants choose to advertise on Google. In this article, we will introduce how AliExpress advertises on Google.
There are two modes of Google promotion, namely Google SEO (Google search engine optimization ranking) and Google Ads (Google keyword advertising, also known as one of SEM).
If you want to advertise on Google, you need to have an independent website first. Especially for Google’s overseas promotion, you need to have an English foreign trade site (or even a multilingual website).
Next, you need to create a Google Ads account, and you can find the promotion entrance on the Google website. Set up campaigns, ad groups, submit keywords, target URLs, write descriptors in the account, set keyword maximum bid per click, daily budget, delivery area and time period, etc.
The last step is recharge. Sellers can use various payment methods, including credit card payment, ordinary UnionPay card payment, PayPal payment, etc. You can deposit a small amount of money first and gradually increase it later.
It should be noted that the seller’s promotion website must be effective and healthy, otherwise it may be disapproved or even banned. Don’t set your initial daily budget and CPC bid too high, and you can adjust it gradually. At the same time, you should check promotion data frequently and optimize and improve advertising based on the data.
Google keyword advertising promotion is one of the important profits of Google. Tens of thousands of companies have received generous returns from promoting on Google. However, there is no guarantee that every client will get great results. The Google promotion backend is very smart and powerful. If you operate it properly, you can get good returns, but if you operate it poorly, you may waste a lot of money. If you don’t know how to do it, you can consider finding a professional Google promotion company to help.
The above is how AliExpress advertises on Google. Advertising AliExpress stores on Google can help sellers attract more potential customers and increase sales. To successfully create Google ads, sellers need to first create an AliExpress store, register a Google Ads account, select relevant keywords and create attractive ads, and finally top up and run ads.