For Amazon sellers, the pet supplies category is very popular, so how to stand out among many competing products has become a key issue. Here are some efficient ways to select products in the pet category on Amazon.
First of all, sellers need to have a deep understanding of pet life characteristics and culture in different countries and tap into the demand for pet supplies. For the pet market in different countries, sellers need to understand the characteristics and culture of pet breeding in that country. For example, Americans like to keep dogs, especially medium and large dogs, and like to hold birthday parties for their pets and take their pets with them when traveling, so they can choose pet clothing. , straps, shoes, bowls and other supplies as sales objects. The French prefer to keep cats and dogs, take their pets to Holiday Inns or star hotels, and like to buy clothes and receive training for their pets. In Japan, people pay attention to pet cleaning and care when raising pets, such as bringing pet waste bags, bathing pets, etc. Therefore, sellers need to choose suitable products based on the characteristics of the pet markets in different countries.
Secondly, sellers can use emotional marketing to stimulate users’ desire to consume and capture buyers’ emotions. In addition to selecting products suitable for different countries, sellers also need to consider the emotional needs of buyers, such as designing products to be more emotionally intimate, or using emotional marketing to stimulate buyers’ desire to purchase. Sellers can start from the relationship between buyers and pets, for example, by playing emotional cards and describing how the product can help deepen the relationship between pets and their owners to attract buyers.
Finally, as pet owners become younger and have higher education and income levels, the customized pet products market is becoming more and more popular. As pet owners become younger and their income levels increase, people begin to pay more attention to the health and nutrition of their pets. Therefore, sellers can provide customized pet products, such as customized food based on the pet’s size and health status, or provide customized pet supplies. This kind of customized service can increase the added value of the product and attract more consumers’ attention.
The above Amazon pet product selection methods can help Amazon sellers stand out among the many pet product selections and create popular products. Choosing the right product types, catering to buyers’ emotions, and providing customized services are all ways to increase product appeal. I hope these product selection methods can help all sellers.