With the rapid development of cross-border e-commerce, many cross-border e-commerce platforms have sprung up to compete for market share. Nonetheless, eBay and Amazon remain giants in the e-commerce space. Many people do not understand the differences between these two platforms and what they should pay attention to when choosing products on these two platforms. In this article, we will take you through the differences between eBay and Amazon selections.
First of all, the product competitiveness of the two platforms is different. Amazon mainly sells new products and supports large brands and retailers. For small retailers, Amazon is often used to analyze market trends and find niche markets to achieve their promotion goals. In addition, Amazon also has a restricted list, and some brands require sellers to pay a certain fee to sell on the platform, so sellers must pay attention to this when choosing products on the Amazon platform.
The eBay platform does not have its own brand and mainly sells second-hand goods or collectibles, but 81% of the goods may be brand new, which is surprising. eBay is a pure e-commerce platform that allows small sellers to own their own brands.
Secondly, the customer groups of the two platforms are different. When selecting products from eBay and Amazon, Amazon’s key markets are North America, Europe, Asia and Australia. eBay has a higher degree of internationalization and has a wider exposure to the global market. If your products are diverse, you can consider selling on eBay; if you are targeting a US customer base, you can choose Amazon.
Finally, the charging standards of the two platforms are also different. eBay charges 10% of the product sold as FVF, while Amazon charges 15%. For example, when selling books, by analyzing your sales data, you may find that selling on eBay is more competitive because of its lower fees.
The above is the difference between eBay and Amazon product selection. When choosing which platform to sell products on, sellers should weigh and weigh based on factors such as their product type and target market, as well as the platform’s charging standards and rules. consider. At the same time, sellers should also study and understand each platform’s sales strategy, competition, customer feedback, etc. to formulate the best sales strategy.