Advertising promotion is crucial for cross-border e-commerce eBay sellers, because when the store lacks traffic and sales, the advertising promotion channel can be used to effectively increase the store’s data, so eBay’s advertising What is promotion? What does it do?
1. What is the advertising promotion of eBay cross-border e-commerce platform?
Mainly on-site promotion. The so-called eBay site promotion refers to promotional advertisements and brand promotion advertisements. The two advertisements are different, so the placement and display are also different.
(1) Promotional publication.
The so-called promotional listing means that when cross-border e-commerce eBay sellers set up promotional activities, the products will appear on the search page and will be marked with the word sponsored.
(2) Brand advertising.
The so-called brand advertising is an advertisement proposed by eBay to continuously and stably provide high-quality promotion solutions for brand products, mainly to improve the advertising and marketing effect of brand products. This kind of brand advertisement usually appears in the search results, which can greatly increase your exposure. 2. eBay’s advertising promotion channels.
(1) Promotional advertising.
Among the existing advertising promotion channels, promotional advertising is very common and already accounts for 18% of advertising. If eBay sellers can make good use of promotional advertising, they can use this advertising channel to improve their rankings. , and can also use the first-mover advantage of advertising to promote changes in market share.
(2) Headline advertisement.
The main function of headline advertising is to concentrate the traffic of cross-border e-commerce eBay sellers.
3. Operation skills of eBay cross-border e-commerce platform.
We must adhere to reasonable pricing on the eBay platform. If the same product is priced very differently, the sales volume will also be different. In short, the above is an introduction to eBay’s advertising promotion tips. By introducing what is eBay Advertising Promotion? You can recognize brand advertising and promotional advertising; at the same time, with the help of promotional advertising and headline advertising, store rankings and store traffic can be simultaneously optimized; sellers must also pay attention to reasonable pricing so that they can make good use of advertising promotion.