In today’s foreign trade industry, how to use Facebook for advertising and promotion has become a question that everyone is more concerned about. However, many companies have encountered problems in practice, such as account closure, difficulty in adding friends, and being ignored when posting. In fact, if you want to succeed, To conduct Facebook promotion, you need to master some professional skills. So, let’s learn how to use Facebook for advertising and promotion?
1. Be clear about goals, don’t talk in general terms, have clear and measurable goals, such as the number of Facebook fans and posts, etc. The goals must be achievable and feasible, not too far-fetched or too simple. In addition, let Goals are set with clear time points.
2. Understand customer needs and provide users with the content they really need, which will help increase fans and conversions, such as product instructions, industry information, and the most pressing problems and solutions currently encountered by fans, etc. .
3. The content must be creative. The core of marketing is content marketing. Many companies have a problem, that is, they have many Facebook friends and post every day, but there is no conversion rate. The main reason is the content issue. It is necessary to allocate the proportion of advertising and other content, and plan and share content according to hot spots and topics. Posting methods and ideas should also be adjusted based on user feedback.
4. Interaction is very important. Don’t over-market. One of the advantages of Facebook marketing is interaction. But interaction is not about selling products, but about answering users’ questions and encouraging actions such as replying, likes and forwarding. Establishing good communication with users first will facilitate subsequent conversions. Of course, companies can also use certain language techniques to softly implant product-related content.
5. Create a company homepage, which is the main position for companies to display their company image to users, increase trust in the company, and promote products.
The above introduction is related to how to use Facebook for advertising and promotion. Among today’s foreign trade companies, Facebook promotion is one of the high-profile marketing methods. Many companies like to use this method. Facebook is one of the most popular marketing methods. One of the largest social media in the world, its traffic is huge, but many companies have difficulty making profits from it. This is largely because they do not use it correctly and fail to keep up with the development trend of social media promotion. Nowadays, data has become very important, and the combination of methods and data is the development trend of the times. I hope that friends in this industry will realize this.