Vietnam is a Southeast Asian country and one of the countries with the fastest growing e-commerce market in Southeast Asia. At the same time, Vietnam’s population structure is very young. It is foreseeable that this number will continue to grow rapidly in the future. Vietnam’s cross-border e-commerce market has great potential. It is undoubtedly very impressive. Vietnam’s cross-border e-commerce product selection has become a big concern for everyone. So, let’s learn how to select products for Vietnam’s cross-border e-commerce?
1. Category selection.
Clothing: Clothing is the first choice of Vietnamese consumers for cross-border consumption. Affected by the Korean Wave, Vietnamese consumers will prefer Korean clothing or accessories. Therefore, for cross-border sellers, when choosing products, it is best to pay attention to the trends in the Korean entertainment industry. Choosing the most trendy categories will make it easier to win the favor of local consumers. In addition to clothing, Vietnamese female consumers are more interested in traditional Korean cosmetics, so Korean cosmetics, lipsticks, etc. will have better sales locally.
Maternal and infant products: Vietnam’s population will continue to grow rapidly in the future, which means that the demand for maternal and infant products will continue to expand.
2. Marketing and promotion.
Preferred sellers need to choose social media platforms based on the target group. For the younger generation, TikTok, Instagram, etc. will be the best choices for cross-border sellers, but if they are older, Facebook and Vietnam’s local Zalo It is a priority target for cross-border sales. When it comes to the choice of marketing methods, if you are a younger generation, sellers can give priority to influencer marketing and live broadcasting. In terms of influencer marketing, TikTok influencers are the best choice for sellers because there are more influencers on TikTok. As for live streaming, because live streaming in Vietnam is still in the development stage and there are relatively few professional teams, live streaming is still quite popular in Vietnam, so it is also one of the marketing methods that cross-border sellers can consider. If the seller’s target group is younger, then paying Advertising and content marketing will be more suitable, and the acceptance of influencer marketing and live broadcast will be slower than that of young people.
3. Payment logistics.
These two are actually the difficulties for independent website sellers to develop the Vietnamese market. Vietnam’s online payment and logistics foundation is actually not very complete. If the seller only supports online payment, the abandonment rate will be relatively high. In terms of logistics, Vietnam’s major cities have a good logistics foundation, but in slightly remote places, logistics is more difficult. Therefore, cross-border sellers can consider limiting sales areas to deal with this problem. You should be careful when choosing a courier company. Cash on delivery and acceptance rate are very important. The logistics company is not only the last step to deliver the goods, but is also responsible for collecting the payment. A reliable courier company can help sellers by reducing the rejection rate.
The above introduces relevant knowledge on how to select products for cross-border e-commerce in Vietnam. In recent years, e-commerce has become an important sales channel for enterprises in the digital era. Vietnamese enterprises have increased their investment in online marketing channels. In the near future, Vietnam will become the fastest growing country in Southeast Asia’s electronics market, so if sellers are interested in this, act quickly!