Each seller’s initial investment cost and supply situation are different, so the difficulties encountered in operating a store are also different. Some people don’t know how to optimize and promote products. This article will introduce what are the marketing and promotion methods of eBay platform?
1. Advertising types.
1. Promotional activities are often called on-site promotions. They also include promotional tools, and they also require fees. After that, the system will push the seller’s products to the top of the eBay search page. In this way, many people will choose to pay for ads on the website.
2. Big brand advertising mainly targets brands with larger marketing frequency and budget. Product details pages are optimized through eBay brand solutions to make the promotion method more in-depth and personalized. Many sellers have received official invitations from the platform for advertising subsidy activities to encourage people to use ads on the website, and the direction of the platform’s traffic has also been adjusted from direct traffic to paid traffic.
2. Advertising.
Select a site: Sellers can choose the site they decide to settle on and click to enter paid advertising.
Choose products: Sellers must determine the products they want to sell. It is recommended to select some special products to make them popular. Before promotion, product information must be optimized. Only in this way can high traffic and high conversion rates be achieved.
Select the cost ratio: Usually the advertising fee ratio set by the seller is between 1% and 20%. Usually, the eBay platform will update the current cost ratio for each product type every week. Sellers can follow Advertising effects are constantly optimized and adjusted.
Continuous debugging: After the advertisement is set up, subsequent observations need to be made. Sellers must constantly adjust the cost ratio, carefully observe and analyze the promotion habits of the advertising system, master its ranking rules, and find ways to make their products more popular. Rank higher to get the best display effect.
The above article introduces you to information about the marketing and promotion methods of the eBay platform. If you don’t understand, you can read the content written above carefully and you will understand. Today’s stores are getting harder and harder to operate. If you don’t promote your products, you won’t be able to increase your sales. Therefore, sellers should learn relevant promotion methods and run their stores better.