There are many sellers opening stores on Amazon. After a new product is put on the shelves, you need to master certain operating methods. When promoting a new product, you need to set a promotion time to better promote the product. So how to set up new product promotion for Amazon sellers? What are the methods for promoting new products?
1. How to set up new product promotion for Amazon sellers?
The first stage is 1 to 3 days after it is put on the shelves. The purpose of the advertisement is to enhance the relevance of the advertisement. In the early days when a product is on the shelves, before starting to advertise, you must first confirm two points:
1. Whether your product classification is correct and tight.
2. Whether the arrangement of your listing keywords is accurate, and whether the keyword part of the background (such as search term), subject, etc.) is filled in properly.
After completing the above steps, open the product advertisement/keyword advertisement of the top seller’s product in the benchmark category. Find competitors that are weaker than your product from the following three aspects to capture their traffic:
(1) Select a competitor whose listing score is weaker than yours. How to check the listing score? You can use junglescout to query the corresponding ASIN to the competitive product tracker and view the LQS score inside.
(2) Select a competing product listing whose Review score is lower than yours.
(3) If it is a combination packaging product, choose products with the same price. Your own product packaging will have more products than this competitor.
2. Amazon new product promotion methods.
1. Listing optimization.
A list consists of many keywords. The Amazon system will crawl multiple keywords in the listing and then match the buyer’s related search terms with online related products on the Amazon marketplace. Therefore, the premise of a good list is that you have sufficiently accurate keywords.
In terms of keyword reserves, try to be as close to Amazon’s real data as possible, and use other off-site tools, such as core keywords, SearchTerm, and try to fill in description keywords, Review and QA keywords.
2. Sufficient budget allocation and reasonable advertising ratio.
In the early stages of a new product, Amazon will provide a certain traffic support period for the new product, and the effect of running ads at this time will be better. It is generally recommended to open automatic advertising + manual advertising, product promotion and brand promotion (such as completing brand certification) in the first two months.
Automatic advertising can not only increase exposure, but also optimize the listing of the product itself in this way; manual advertising can more accurately place long-tail words and other words that can bring high-quality traffic. The budget can be a little smaller, but the price setting must be advantageous in the market price in order to obtain ranking.
In addition to CPC’s automatic advertising and manual advertising settings, technical sellers can also set Promotion-related promotions, Promotion discounts and other settings; they can also try to do off-site promotion, such as Facebook promotion, various discount websites, etc. .
3. Collect data and optimize analysis.
For the large amount of advertising invested in new product promotion in the early stage, attention should be paid to advertising effects and advertising data. Common advertising reports must be checked before analysis, mainly including the accuracy and cost of traffic (marking high-cost, low-conversion keywords or ASINs). Before data analysis, investigating the data is a very necessary step to improve the effectiveness of data analysis. .
The e-commerce industry is developing rapidly, and some people Some people are like a fish in water, but it is difficult for some people to move forward. This has a lot to do with everyone’s thinking and vision. For Amazon sellers, if they want to promote new products well, they must at least have a clear idea about it and have their own ideas. . I hope the above content can help sellers.