Because Tiktok has the advantages of low cost and large user base, many cross-border e-commerce sellers have begun to pay attention to the development of Tiktok and have begun bold layouts. Faced with such a large amount of traffic, Tiktok officials have begun to promote live streaming and other models to allow sellers to promote products in a variety of ways. So how many ways to play Tiktok store?
1. Tiktok store Store gameplay: Advertising.
Tiktok has a variety of advertising types, which can provide continuous and stable advertising products for brand merchants in various categories. When Tiktok sellers want to promote their products and businesses through advertising, they have the following options to choose from.
(1) Information flow advertisements: When this type of video advertisement can be placed on a dedicated page and appears indirectly in the middle of the browsing page, after the advertisement is played for a period of time, a message “Understand” will appear on the screen. “Details” button, as long as Tiktok users click it, they can enter the hyperlink page. This method of recommending ads and content separately is easier for Tiktok users to accommodate.
(2) Open-screen ads: Open-screen ads are the video ads or picture ads that pop up immediately every time you open the app. The main function is to let more target audiences know the brand and enhance the exposure of the product.
2. How to play Tiktok store: KOL marketing.
KOL marketing is nothing new. When Tiktok users accumulate the number of fans on their account to a certain level, it will have a certain degree of popularity and influence. This kind of user can use the influence of personal IP to spread commercial brands and product marketing, thereby effectively reducing users’ resistance and bringing better communication effects.
In short, there are many ways to play Tiktok store. But advertising and KOL marketing are relatively common. If cross-border e-commerce sellers operate these two methods skillfully, they can increase the popularity and reputation of the store, and allow users to accept the concepts that advertising and marketing want to convey without any resistance.