After opening a store on eBay, novice sellers will always encounter problems such as no traffic and poor conversions. This is a very common thing that most sellers experience. It is not easy for sellers to operate a store now, and they must learn operational skills. This article will introduce what are the promotion methods on eBay site?
1. Promotion methods within eBay site.
1. Promotional publication.
After you set up a promotional listing, the product will be displayed on the search results page and related items section of the site and marked “sponsored”; the product listing will only be promoted on the website of the country/region where it is posted. It should be noted here that if you use the promotional listing lite version, you cannot change the advertising rate; if the buyer’s price is reasonable, this will affect the final advertising cost.
2. Brand advertising.
This advertisement is aimed at brand products, providing high-quality delivery solutions to enhance advertising effects. It is also displayed on the search results page, as well as some brand pages on the platform, which can bring greater exposure, thus improving transformation. Don’t miss brand sellers.
2. Promotion channels.
1. promote listings.
PL advertising accounts for 18% of the total listings of most products. As long as every seller knows how to play PL, it is possible to rank first on the homepage, and you can also take advantage of the first launch of PL advertising. The advantage ultimately directly changes the real market share of this listing!
2. CPC headline advertising.
The emergence of CPC can make the traffic of vertical eBay sellers more focused!
3. Pay attention to on-site promotion and conversion promotion.
Currently, promotional activities for sellers on different sites have different applicability for high-frequency and low-frequency products or high-unit price and low-unit-price products. Therefore, focus on creating product details pages to maximize the benefits for sellers. Maximize conversion into effective orders!
Through this article, everyone will understand the promotion methods on the eBay site, but the most important thing is, how to master the promotion and operation skills. Only if you learn it yourself, then the store’s Profits will get better and better. Sellers can also choose the most appropriate method based on the current situation of their store.