Selecting the right product is half the battle. Product selection plays a decisive role in generating orders. On the Amazon platform, cross-border e-commerce sellers can carry out various marketing according to different holidays, such as Black Friday discount season, Christmas, etc. The products sold at different points in time are different. This article will combine data analysis: How will Amazon sellers choose products in the second half of the year?
(1) Product selection suggestions: Avoid sensitive products.
When selecting products, you must be sure to win. You must not touch sensitive categories and dangerous categories, let alone products that require long-term internal review. Such as sensitive goods, dangerous goods, and prohibited goods, they are usually magnetic products with powder, and usually require special certification. It is very difficult to sell this kind of product. Even if the profit is ideal, ordinary cross-border e-commerce sellers will not touch it easily.
Because cross-border e-commerce sellers have to spend a lot of logistics costs, and they have to deal with emergencies and unsafe factors at any time. Compared with ordinary products, the instability of this sensitive product is too high. And it is easy to have a negative impact on the later shelving process.
(2) Product selection suggestions: Avoid products with too low profits.
At least choose products with a profit margin of about 30%, and this 30% must be pure profit, excluding logistics costs, etc., to ensure that the seller has enough profit margin. Of course, sellers can also choose to use the Amazon FBA calculator to calculate costs, profits, and pricing.
(3) Product selection suggestions: Choose products that do not require review.
As for how Amazon selects products in the second half of the year, sellers should pay attention to: Be sure to avoid restricted products. Some product categories are only open to designated sellers, or the review time is relatively long. Such products are usually health products or tobacco, alcohol, and tea products.
In short, the above is the relevant explanation of “How Amazon will select products in the second half of the year.” Cross-border e-commerce Amazon sellers should pay attention to three points when selecting products: the first point is to try to avoid sensitive and dangerous goods; the second point is to try not to choose products with too low profit margins; the third point is to choose not to use them Products with a short review or review period.