On the Amazon cross-border e-commerce platform, product selection for cross-border e-commerce stores should be carried out in stages and can be divided into off-season and peak season. There should be a certain contrast between the off-season product selection and the peak season product selection. So how does Amazon select products in the off-season? Please see the following sharing of useful information.
First of all, sellers should choose the right product. Whether a product can explode is directly determined by the product selection work. Therefore, on the Amazon platform, all sellers must follow the product concept of one-to-one conversion. That is, no matter how the external market conditions develop dramatically, Amazon sellers must always firmly believe that: Its products have the chance to become big hits.
In certain segments, some products may have occupied a certain market position or even a leading position in the past. However, with the changes in the cross-border e-commerce market, the Amazon platform may abandon this product, thereby creating another product that becomes popular. For the vast number of product categories, Amazon sellers can adopt various marketing strategies. If it is a food product, Amazon will promote products with higher value; if it is an outdoor product, Amazon will choose more convenient products.
Secondly, all sellers should carefully feel the product selection process instead of blindly choosing without purpose. Because product selection is a macro job, sellers need to make certain plans and then conduct marketing based on reasonable planning. If you choose products with little profit margin from the beginning, it will be difficult for sellers to maximize profits. Therefore, product selection must be executed with skill and planning. Finally, how to choose products during Amazon’s off-season? During the off-season, sellers should seize the time to launch new products and try to launch new products before the peak season. This situation requires certain comprehensive capabilities of the seller. Sellers must know how to select products. They not only choose products that attract high attention, but also analyze specific situations. In short, how to choose products during Amazon’s off-season? Cross-border e-commerce sellers should follow three principles: the first is to choose the right products, and be sure to choose products that are “likely to become popular”; the second is to select products carefully and make plans in advance; the third It is to plan and deploy products in advance and launch new products correctly before the peak season.