The current Amazon cross-border e-commerce market is becoming more and more involved, so high-quality product selection has become a major concern for every content operator. Amazon product selection is indeed a very important link. If the product selection “collides” with the competitor’s product selection, it is easy to lose the advantage and uniqueness of the product. Therefore, cross-border e-commerce sellers should give priority to judging the quality of a product. Degree of competition. So how does Amazon look at competition and market demand when selecting products? Details of these methods are shared below.
1. How does Amazon consider market demand when selecting products?
Regarding this issue, cross-border e-commerce sellers can find out through the search volume and keyword results of a certain product. Product keywords are a good evaluation data. Since products will only be searched after clear demand is generated, the search volume can reflect the market demand of the product. When the search volume is higher, it proves that people are very interested in searching. Interested, if the number of searches is not large, it proves that the market demand for the product may not be large. From this point of view, by retrieving products from the Amazon cross-border e-commerce platform, you can find out the sales situation and market demand of a product.
2. How to judge competition when selecting products on Amazon? First clarify the market demand for a product, and then clarify the degree of competition of a product. If the competition for a product is very high, the orders placed by novice sellers will inevitably be negatively affected. Because in terms of product competition, the more search results a product has, the greater the competition will be. After people understand the competitiveness of a product, they should also look at whether the product’s reviews are positive, and how many reviews are there? Are the ratings good enough? If some categories have high ratings and top sales, it means the product is highly competitive.
In short, how does Amazon look at competition and market demand when selecting products? Cross-border e-commerce sellers can start from two angles. The first one: Find out from the product keyword search results: the degree of interest and popularity of a product; the second one is to analyze the product search results. If you see a lot of search results, the competitor’s rating It is also very high, which means the competition is very high.