Selecting clothes on Amazon is relatively difficult, but as long as you have enough practical knowledge, you can successfully master the essence of product selection. This article will bring you: Clothing selection strategies for Amazon Japan. I hope it can bring some inspiration to Amazon sellers on the Japanese site.
Product selection is definitely not carried out blindly. Sellers should be aware of the consumer culture and consumer habits of Japanese sites, and use the latest current affairs information as data theory support, and then learn more about it. Many market pain points demand. Sellers should objectively grasp the consumer culture of Japan’s local culture. What is the so-called market demand? In fact, it is just four words: food, clothing, housing and transportation. Japanese consumers have their own market characteristics, and the same applies to clothing categories. On Japanese sites, the women’s clothing market will be easier to access because there is a relatively clear market demand.
In March and April every year, it is the entry season in Japan. In the Japanese market, many women will wear formal attire to attend various workplaces, such as khaki windbreakers and white shirts. This is the standard match for almost every working woman in Japan; so every year when they are hired, This kind of clothing product is always very popular during the season. In addition to the traditional workplace windbreaker, there are also elements like chain bags that are very popular among every working woman. If you are a bag seller on a Japanese site, you can pay attention to the popularity of diamond chain bags every year, and silk scarves are also very popular.
Since the job hunting season in Japan is in March and April, sellers can prepare product selection and inventory in advance. For local fresh graduate consumers in Japan, they are accustomed to purchase workplace apparel products in advance in January and February to meet their subsequent job hunting needs. In short, the above is the entire content of Amazon’s clothing selection. Cross-border e-commerce sellers should pay more attention to the following points: All product selection work is based on consumer demand, so it is necessary to understand local consumption. culture and consumer demand. In addition, the entry season every year is the carnival season for clothing sellers, so you can try to buy hot-selling items such as scarves and windbreakers.