Today, I would like to briefly talk about the product selection characteristics of several well-known cross-border platforms. Friends who want to join the industry can refer to the product selection characteristics of each platform to choose the platform that suits them.
1.amazon
The Amazon platform is characterized by being product-oriented and suitable for brands. But for Chinese sellers, there are only two ways to “follow selling listings” and “build your own listings” on Amazon. The Amazon platform allows multiple suppliers to connect to a product, so that after a supplier submits a product, other suppliers can fill in the price information based on this and sell the same product.
Most of the products sold by Amazon are standard products, such as electronic equipment, auto parts, home furniture, and fitness equipment, but it is necessary to determine whether it follows the parent company’s brand listing and there is no risk of infringement.
2. eBay
The product selection on the eBay platform is complicated. For new merchants, we can now sell the best-selling products on eBay’s market, according to relevant data Analyze their advantages and disadvantages with information data and grasp the market sales situation from the beginning.
The logical thinking of overseas warehousing is similar to Amazon’s logical thinking of “Follow Selling”, but the difference is that the title, keywords, photos, descriptions, local freight logistics selection methods, etc. are all determined by the seller. vary depending on their own.
3. AliExpress product selection
Because AliExpress has low threshold, easy operation, high reputation abroad, and relies on Alibaba, AliExpress is favored by large, medium and small overseas sellers. favor. Generally speaking, sellers first choose which products can be sold online based on the needs of target customers. Based on the analysis of AliExpress sales data, sellers can clearly see which product is more popular and least competitive.
In addition to choosing the AliExpress platform, you can also enter the search engine to learn about overseas retail websites, and use the sales volume of local online retailers as a reference for product selection.
4. Wish
The biggest feature of Wish is the mobile terminal, and the mobile terminal display is relatively limited, so the platform cannot achieve price comparison, and the price advantage is relatively weak, so sellers cannot blindly Choose cheap products.
In addition to the unique display of web pages on mobile phones, the overall display information categories are also different. It is also possible to use AliExpress’s product selection thinking to make Wish.